Protect Magazine
S&V Protect was founded in 2007 to cover the full spectrum of PPE. Its aim is to be an educational tool for buyers of PPE, rather than a magazine aimed at safety professionals.
S&V Protect grew out of an annual feature in its sister publication, S&V Footwear and Leather Goods, which covers industrial footwear as part of its overall footwear coverage, and which is read by, among others, PPE wholesalers.
The first publication was sent to 16,500 end users of PPE, and the second publication, due in September 2007, will reach 25,000.
Target market
S&V Protect is aimed primarily at end users of PPE products. It is addressed to company buyers, and is intended to be an educational medium to assist these buyers in choosing the correct equipment for the application.
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