Micam prepares for September edition
Published: 6th May 2020
Milan, Italy (May 06, 2020) - MICAM Milano starts to prepare for the coming edition to be held at the Rho trade-fair centre from 20 to 23 September, with the aim of providing an opportunity for the industry to get restarted after a difficult period for the world’s economy.
While the fair organisers work to prepare a prestigious event that will hopefully provide both Italian and foreign footwear companies with a springboard to recovery, following the difficult period the whole sector has gone through during the health emergency, the creative concept behind MICAM’s brand image for 2020 continues to be developed.
In this way, the second chapter in the #micamtales series, dedicated this year to MICAM in Wonderland, also becomes a sign that the event does not stop, and that it intends to go on providing those in the footwear market with important business and trade opportunities.
The protagonist of the fairy-tale we were introduced to in February reappears once again in the September edition, at the centre of a series of curious events that take place in an enchanted garden: a tea drunk in the company of a white rabbit, a party that goes awry despite the fervid preparations, or a bizarre attempt to paint white roses red. The creative idea for the September campaign was once again curated by the MM Company, with accounting by Laureri Associates, and features photos taken by Fabrizio Scarpa and a series of three short video-stories directed by Daniele Scarpa which use irony as their leitmotiv.
Over the coming weeks the fair will confirm a number of other new initiatives for the September edition aimed at sustaining the sector, while in these difficult months Assocalzaturifici has never stopped listening and supporting the Italian footwear companies. The appointment, then, is for the Wonder Garden at MICAM Milano 90: an event geared to helping dealers and manufacturers be better prepared to meet the new challenges facing the footwear market, to move forward and contribute to its growth together.
Tags: MICAM Milano
Footwear Industry Articles
- Top footwear resale trends 2024 - StockX report
The 2024 StockX Current Culture Index reveals some interesting trends in the resale market. Here are some of the key takeaways:SneakersAnta is the fastest-growing sneaker brand on StockX, with a whopping 1,901% trade growth year-over-year. This is largely thanks to Kyrie Irving’s signature shoe, the Kai ...moreLaw firm files class action lawsuit against Crocs
Rosen Law Firm, a global investor rights firm, has initiated a class action lawsuit against Crocs, Inc., representing all purchasers of Crocs common stock between November 3, 2022, and October 28, 2024. The lawsuit alleges that Crocs misled investors regarding its acquisition of HEYDUDE, a casual footwear brand.Key allegations include:1. ...moreNostalgia: Hub Bijsterveld : Cheese & wine after a career solving consumer complaints
Harare, Zimbabwe – I note Hub Bijsterveld's memorial (09 February) in the Newsletter. Just a snippet about him. He was one of the best, if not the best chemist in the whole of the worldwide Bata Shoe Organisation. We used to have regular annual "Chemeets" in various parts of the world for our Chemists and Hub stood ou ...more
Leather Industry Articles
- The subjective nature of auditing
This month’s article has a personal perspective, perhaps you might say a subjective perspective, and that is the challenge of applying consistent approaches and standards to auditing. I’m speaking here from recent personal experience – names and organisations are excluded for obvious reasons, but the case study is real. ...moreThe use of copper nanoparticles to prevent bacterial and fungal growth on leather
IntroductionBiocides and fungicides are used at different stages of the leather-making process. However, bacteria and fungi are still able to grow on finished leather, and especially vegetable tanned leather. The reason for this is that sweat from footwear can act as a carbon source for microbial growth, or that the concentration of fungi ...moreTransforming the leather sector in Ethiopia
A new leather processing programme, 42 new enterprises, 22 women's saving groups, and 2,876 young people with enhanced business development capacities—these are just some of the achievements within The Leather Initiative for Sustainable Employment Creation (LISEC).The three-and-a-half-year Leather Initiative for Sustainable Employme ...more
PPE Industry Articles
- New standard for PFAS assessment for consumer products ‘is useful for manufacturers, consumers, laboratories, and regulators’W. Conshohocken, Pa., U.S. (07 January 2025) – A new ASTM International standard will provide users with a road map for planning and executing assessments of per- and polyfluoroalkyl substances (PFAS) in consumer products and articles. The new standard, which will be published as F3700, was developed by ASTM&rsqu ...moreSouth Africa’s first safety escape room for hands-on health and safety training
South Africa's first safety escape room was set up at Phalaborwa Mining Company (PMC) in November last year by health and safety solutions provider KBC.“We required a fresh approach to training,” said Mabore Macheru, Manager in Training Development and Contractor Management at PMC. “This offers an interactive and practic ...moreBeier Group, Department of Higher Education and SETA ‘better together’
Pinetown, KZN, SA – The Beier Group, which includes the BBF Safety Group, in December hosted the Department of Higher Education & Training (DHET) and the FP&M SETA for an oversight visit to ensure that state funds are being used in accordance with the Sectoral Skills Plan.DHET deputy minister Dr Mimmy Martha Gondwe and SETA ...more
© S&V Publications
