Micam prepares for September edition
Published: 6th May 2020
Milan, Italy (May 06, 2020) - MICAM Milano starts to prepare for the coming edition to be held at the Rho trade-fair centre from 20 to 23 September, with the aim of providing an opportunity for the industry to get restarted after a difficult period for the world’s economy.
While the fair organisers work to prepare a prestigious event that will hopefully provide both Italian and foreign footwear companies with a springboard to recovery, following the difficult period the whole sector has gone through during the health emergency, the creative concept behind MICAM’s brand image for 2020 continues to be developed.
In this way, the second chapter in the #micamtales series, dedicated this year to MICAM in Wonderland, also becomes a sign that the event does not stop, and that it intends to go on providing those in the footwear market with important business and trade opportunities.
The protagonist of the fairy-tale we were introduced to in February reappears once again in the September edition, at the centre of a series of curious events that take place in an enchanted garden: a tea drunk in the company of a white rabbit, a party that goes awry despite the fervid preparations, or a bizarre attempt to paint white roses red. The creative idea for the September campaign was once again curated by the MM Company, with accounting by Laureri Associates, and features photos taken by Fabrizio Scarpa and a series of three short video-stories directed by Daniele Scarpa which use irony as their leitmotiv.
Over the coming weeks the fair will confirm a number of other new initiatives for the September edition aimed at sustaining the sector, while in these difficult months Assocalzaturifici has never stopped listening and supporting the Italian footwear companies. The appointment, then, is for the Wonder Garden at MICAM Milano 90: an event geared to helping dealers and manufacturers be better prepared to meet the new challenges facing the footwear market, to move forward and contribute to its growth together.
Tags: MICAM Milano
Footwear Industry Articles
- Tshepo opens new store at Mall of Africa
Johannesburg, Gauteng, SA (02 June 2026) — South African fashion brand Tshepo has opened its second store at Mall of Africa.Tshepo, founded by Tshepo Mohlala in Victoria Yards 10 years ago, specialises in locally made denim jeans.“Victoria Yards remains central to Tshepo's identity, serving as the bran ...morePlastics SA ‘celebrates 30 years of inspiring South Africans to take action against litter’ – but so much more is needed
Johannesburg, Gauteng, SA – Plastics SA, the umbrella body which represents all sectors of the SA plastics industry, will hold its 30th annual ‘Clean-Up and Recycle Week’ from 14-20 September.In a release, Plastics SA said the annual event “has grown into one of South Africa’s largest collaborative environmen ...moreNational Leather and General Goods Strategy WorkshopOn 23 June, following months of fieldwork, B&M Analysts (BMA) hosted an online workshop to discuss the recovery of the handbags, belts, travel goods and allied manufacturing industries in SA.The industries, although very diverse, fall under the General Goods & Handbags Sector of the National Bargaining Council of the Leather Indus ...more
Leather Industry Articles
- Sam Setter's 'Pills': You have to be very clever to understand this document, but hopefully it will do some goodIn June, UNIDO launched an impressive document called “Guideline”. It is a very detailed, environment oriented, technical and scientific document where the Life Cycle Assessment (LCA) and Corporate Carbon Footprint (CCP) play a prominent role. The document, peer reviewed, has been developed for UNIDO with the main contributor ...moreWorld first - compost: Possible, desirable, not necessarily simple
The world of compostable leather is not as historically accurate as the industry would like it to be. The definition of leather is: “hide or skin with its original fibrous structure more or less intact, tanned to be imputrescible (rot-proof). Hair or wool may or may not have been removed, and the material can include split layers or ...moreLuxury or notWe hear from all sides that the leather industry is not doing too well and the conflict in the Middle East is definitely not improving the situation. The present wars have a huge impact on inflation and hence on the buying power of consumers with negative consequences for the luxury industry whose shares we have seen tumbling at the vario ...more
PPE Industry Articles
- SAPEMA demands action against retailer Curve Gear over selling noncompliant safety footwearThe Southern African Protective Equipment Marketing Association (SAPEMA) has reported retailer Curve Gear to the National Regulator for Compulsory Standards (NRCS) for selling “possibly noncompliant” safety footwear.The allegation is because Curve Gear’s safety footwear doesn’t carry mandatory marking: Its NRCS app ...moreGlobal stage for occupational safety innovations: exhibitor registration for A+A 2027 has begun
Düsseldorf, Germany – The next A+A fair will be held from 19 to 22 October 2027.Since 16 June 2026 exhibitors have been able to register for A+A 2027. Companies and organisations from around the world are invited to introduce their innovations and solutions for safety and health at work and sustainable prevention to an int ...moreOccupational noise-induced hearing loss ‘is the most prevalent occupational disease in the world’
Occupational noise-induced hearing loss (ONIHL) is the most prevalent occupational disease in the world*. 16% of all disabling hearing loss in adults is due to noise exposure.It’s also expensive. According to one study, it costs US$242 million in annual compensation in the USA. In the UK, the typical cost per claim in the is £ ...more
© S&V Publications
