2021 Forecast - Azula Collective: Looking forward to a great year
Published: 10th Dec 2020
Durban, KZN, SA - Next year is going to be amazing.
Our wholesale clients have doubled and we have successfully launched our e-commerce store and our well received in-house range.
We have a growing database of customers for the brand, Nēo, and number of repeat orders. There are boutiques country wide interested in stocking our brand.
The winter range is just gorgeous and I’m thriving in my designing. Lockdown, which initially seemed devastating, saw us move to a smaller factory where, ironically, we are much more productive. The complete claw-back of existing wholesale orders in March and the time at home gave me spaciousness to re-evaluate my strategy and gave rise to the brand and our new online business.
I’m excited for 2021.
This article s part of a feature set of articles that were published in S&V Footwear & Leather Goods Magazine Vol83 No11 November 2020
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