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2021 Forecast - Equator: Unpredictable is the only predictable

Published: 10th Dec 2020
Author: By Leon Buhr; founder and director; Equator

New Germany, KZN, SA - The only thing we can bank on is that the market will remain unpredictable. What we have seen is that SA retail is more stable (to date) than developed markets like US/UK and Australia. The Netherlands is experiencing the biggest drop in Bricks ‘n Mortar sales from what we see, where they predict (once Government Covid-related aid for small retail stops) that up to 40% of independents will close. This is hastened there by the huge swing to online (it had been a highly penetrated online market even pre-covid).

This article s part of a feature set of articles that were published in S&V Footwear & Leather Goods Magazine Vol83 No11 November 2020

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