BBF's Lemaitre celebrates 30 years of Maxeco as it approaches 10 million pairs
Published: 23rd Feb 2021
The Lemaitre Maxeco...Beauty can be many things.
Pinetown, KZN, SA - Lemaitre and Maxeco’s stories began with a series of firsts. As pioneers of the country’s safety footwear industry, it used its first direct injection moulding machine to deliver the first double density PU footwear made available in South Africa. Maxeco has since gone on to become the number one sold safety shoe in South Africa.
Lemaitre’s new campaign celebrates the widespread effect of 30 years and millions of pairs of Maxeco serving South Africans. It’s been there to help build important structures that we know and love. It’s created jobs through local sourcing and manufacturing. It’s been there to contribute to an inclusive economy for all our people. And it has been on the frontlines of the nation’s industries, protecting those who are strengthening South Africa. Has any boot done more to build our country?
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