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Stitchdowns: It's been a great ride - can it continue?

Published: 26th Feb 2021
Author: Tony Dickson - S&V Editor
Stitchdowns have been riding a global wave for several years now.
 
What makes that special for the southern African footwear industry is that a) it's an evergreen item for a core (and not insignificant) customer group and b), it's a construction that has been made locally since - well forever, really - meaning they have a realistic opportunity to compete globally.
 
It's also quite striking how strong the construction is among manufacturers in the Western Cape, which has seen other parts of its footwear manufacturing base shrink.
lots of southern African manufacturers make.
 
For us, stitchdown is interchangeable with 'velskoen', 'veldskoen' or 'veldtschoen', and we asked a number of brands - from co-op suppliers to global high flyers - what the future holds for the much-loved vellie.

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