Desolina Suter...charged with developing new communications channels to a larger audience.
Première Vision: Desolina Suter appointed fashion director
Published: 14th Jan 2022
Paris, France - This month, Desolina Suter has joined the Première Vision team as fashion director.
Of dual French/Italian origin, she is an expert in materials, colours and trends, and has been Première Vision’s fashion correspondent in Italy for nearly 15 years. She will be in charge of coordinating the Première Vision fashion team, charged with:
• Planning the organization of forward-looking fashion information at a time of important changes to the Première Vision show calendar (Première Vision Paris will now be held in July instead of September). This involves developing seasonal directions in advance of the shows, in collaboration with international experts and professionals, and in association with exhibiting manufacturers.
• Adapting key seasonal, material and colour directions to the needs of the market, to provide concrete support to manufacturers as they develop their collections of materials.
• Developing new communication channels and tools to transmit Première Vision’s fashion information in an impactful manner to its target audiences: exhibiting manufacturers, designers and creative fashion and accessories brands and more.
Born in Geneva, Switzerland, to Franco-Italian parents, she grew up in Florence, Italy, where her secondary-school studies were focused on art and architecture. She then moved to France, her second homeland, where she earned a degree in textile design from the Ecole Nationale Supérieure des Arts Décoratifs de Paris (ENSAD). She began her career as a textile designer for the Boussac Group, and later for Habitat, where she was named head of textiles for tableware and interior decoration.
Missing Italy, the other leading country for fashion and textile design, Suter decided to return to the land of her childhood. An admirer of Giorgio Armani’s work, she decided to simply go for it, and wrote to the designer personally to express how much she would like to work with him. Against all odds her letter met with a positive response, and she spent the next four years overseeing the development and launch of Armani’s home collection.
After working for four years at the Italian fashion house, and interested in taking on new projects and challenges, Suter founded her own Milan-based consulting firm, Uragano Studio, specialized in fashion, home and decoration. For 20 years, she has worked to imagine and propose creative solutions to inspire and assist professionals - industrialists and fashion and design brands - in developing their products.
During this time her clients included trade-show organizer Première Vision, where she represented Italian creation at the organizer’s international strategic-forecasting meetings each season for the past 15 years. Together with a panel of international experts, she helped shape both the inspirations and colour and material trends proposed to fashion industry professionals before and during the Première Vision shows. These trends are first revealed to exhibitors, to help guide the design and creation of their materials (yarns, fabrics, leathers, designs, components and accessories), and later to the brands that attend the shows, to help them build their fashion and accessory collections.
Tags: Desolina Suter, Première Vision
Footwear Industry Articles
- Shlobo Designs: Foreign consumers appreciate handwork and the story behind the brand
Durban, KZN, SA – I’m a native of Umlazi’s K section, but I’ve called Seaview home since 1994.My life has been a tapestry of experiences, woven with threads of resilience, creativity, and unwavering determination. My journey took an unexpected turn when I was retrenched while working for the bank with a wealth expe ...moreStokies: New owner plans to resurrect a homegrown brandScottburgh, KZN, SA – Trendy Shoes, a KZN South Coast retailer which also has its own footwear factory producing footwear for its own 3 stores, bought the long-established but run-down brand, Stokies, from Faulks Footwear, which has now closed. Hussain Khan answers our questions.What attracted you to Stokies?What attracted us to Sto ...moreAn industry with distinctive material riches, unable to sufficiently convert them into finished goods in a world class way“The project’s purpose,” said Courtney Grant, “is to be a robust, evidence-based strategy to address the leather and general goods sector’s challenges and unlock its growth potential.”The main headings of her presentation were:Creating the groundwork for a National Leather and General Goods Strategy:Fro ...more
Leather Industry Articles
- Zimbabwe Leather Development Council lobbies for Government contracts
The Zimbabwe Leather Development Council (ZLDC) is lobbying policymakers to open up public procurement contracts to local leather manufacturers, arguing that Government contracts are essential to reviving the country’s struggling leather value chain.Speaking on the sidelines of the Zimbabwe Industrialisation Conference and Expo (ZIC ...moreOBLIQUITY
Shareholder value is usually the result of running a good business, not a reliable operational principle for running one ...moreNigeria’s Leather Industry: Not a clear picture
Nigeria is widely accepted as having a very large livestock population, but a relatively small tanning industry, much of it concentrated in Kano, producing high grade goat- and sheepskin crust which is exported for finishing elsewhere for use in garments.Recent articles cast some doubt on this, so are Nigeria’s hides and skins: M ...more
PPE Industry Articles
- Biodegradable disposable gloves ‘a growing trend’ in PPE
The poster is available to download in English in both PNG and PDF formats hereCompostable and biodegradable PPE are said to be rapidly growing trends internationally, lead by brands like Showa and HaPPE Earth.The nova-Institut für politische und ökologische Innovation GmbH in Hürth, Germany, has published an updated versio ...moreFurther controls over the import of safety footwear are on the wayOn 03 August 2026, the Safety Footwear Working Group, led by SAFLIA, submitted a request to Minister Tau (dtic) for interim import control measures in respect of specified safety footwear. The request was strongly supported by organised labour and other industry stakeholders.The application was further strengthened by contributions f ...moreChina-made firefighting equipment now needs verification of conformity with SANS standardsPretoria, Gauteng, SA – Firefighting equipment is among the 25 product categories published on 01 April by the Department of Trade, Industry and Competition for a mandatory Pre-Export Verification of Conformity (PVoC) Programme.The system will require certain goods shipped from China to be tested and certified before they enter the ...more
© S&V Publications
