Arsutoria trends workshops: In a word: Inspirational
The annual Arsutoria footwear and handbag international trends workshops in South Africa are sponsored by SAFLIA, SAFLEC and the Ethekwini Footwear & Leather Export Programme, and this year’s workshops were held in Durban from 17 to 21 April and in Cape Town on 24 April. S&V asked the Durban attendees to say what effect it had had on them. 2 of the 24 have so far responded.
Colleen Chappé de Leonval, Azula Collective, Durban, KZN, SA
What was most helpful about the course?
Having time with Orietta to advise on range, materials, and business plan.
For me, it was akin to a design sprint in that Orietta helped me course-correct my style, focus on an iconic product, expand my understanding of our target market, and commit to a plan. What was most helpful, was that Orietta was optimistic about the recycled plastic components I am developing. To have a green light from someone with so much context of the global fashion market was encouraging.
Was there anything you learnt which was completely new to you, and what was that?
Exposure to international brands that are influencing the fashion and materials landscape was highly valuable. Many of these game-changers I had not heard of before. The concept of the ‘indi brand’ was particularly new. Essentially smaller brands that innovate and in a short space of time are competing on powerful platforms alongside huge and established luxury brands. This was not only novel but highly inspiring.
Do you expect to create a new style or product based on what you learnt at the workshop?
Absolutely. I was going with a style that is currently not popular and as a result of the presentation and feedback from Orietta, I have chosen a more versatile product and adapted the materials I was planning to use.
Robert Manock, Manock Naturals, Durban, KZN, SA
What was most helpful about the course?
Learning about the new sustainable and innovative fashion trends. How big brands are tackling concerns from the public and how smaller brands (Rogue brands) have an impact on the marketing environment.
I also thoroughly enjoyed meeting like-minded artisanal creatives in the leather and textile industry. It’s nice to exchange ideas and views on the latest issues at hand.
Was there anything you learnt which was completely new to you, and what was that?
Yes, I learnt that Artificial Intelligence will have an impact on the fashion industry and could even figure out the next trend. Our creativity will be affected by AI.
Do you expect to create a new style or product based on what you learnt at the workshop?
Yes. I have been inspired to create a 'drop'. Which is basically the new fancy word for 'collection'. Through the workshop I got to put a passion project of mine into the works. I created a story, meaning and marketing strategy through this workshop.
