Publisher of leading trade magazines for the Footwear, Leather-goods, Leather & PPE industries

Manufacturing/Distribution: Doing the basics better

Published: 7th Aug 2023
Author: By Athanasia Englezakis; Operations Manager; The Authentic Brands Company

Johannesburg, Gauteng, SA – With consumers prioritising essentials, and the solar power industry and other energy alternatives taking a big slice of disposable income generally, the market for apparel is quite tough. We have to work for our money, we have to try to do a better job than everyone else, we have to concentrate on basics, and we have to offer quicker turnaround times, but it’s not impossible.

It’s also winter, which is traditionally a difficult season for us, and we’re hoping summer will be much better.

Our speciality is locally made leather footwear, under our own brands, Hedgehogs, Hippocreek, Igloo, and WolfRock, and leather care products, under our brand ShoeMakers Choice.

We don’t own the factories, but we have very close working relationships – real partnerships – with them.

They know how to make shoes, we know how to sell them. 

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