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Boardriders: Wait-and-see for SA operation

Published: 23rd Oct 2023

Author: Tony Dickson - S&V Editor

Durban, KZN, SA - The wave of layoffs at Boardriders globally since its takeover by Authentic Brands Group hasn't affected the operation in SA, sales and marketing manager Dane Patterson said last week.
However, after all the global effort of merging the Quiksilver and Billabong groups and turning distributors into subsidiaries, ABG is expected to revert to the distributor model.
"We're still waiting to see who ABG award the license to in SA for Boardriders brands. The global deal was done on 01 September. Lots of changes and restructuring in the big territories like US, Europe and APAC."

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