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Diadora: Back, and with a vision to be a complete sport and lifestyle brand

Published: 9th Apr 2024
Author: Sean McKibbin; Diadora marketing manager at Leggenda Sport

Lenasia, Gauteng, SA – At Diadora South Africa, we uphold a commitment to delivering premium quality and innovation across 3 divisions: Lifestyle, Performance, and Team Sports. Each division is meticulously curated to meet the diverse needs and preferences of our local clientele.

Sponsorships: In our continuous efforts to support and elevate the sporting community, Diadora is actively engaged in planning for sports focused partnerships. We are currently in discussions with top-tier athletes, aiming to cultivate mutually beneficial collaborations that epitomise our brand's values of excellence, teamwork, and performance.

Retail distribution policy: Diadora's retail distribution strategy is designed to provide customers with unparalleled access to our products through various channels. Our targeted retailers are reputable brand-focused establishments and sports specialist stores, guaranteeing widespread availability of our Lifestyle, Performance, and Team Sports collections to enthusiasts and professionals alike.

Ex-stock availability: With a commitment to meeting the demands of our customers, Diadora maintains a comprehensive ex-stock inventory across our diverse product ranges. Whether it's our latest seasonal collections or a full selection of team sport essentials, customers can rely on Diadora to deliver prompt and efficient access to the products required.

New technology: Diadora prides itself on offering cutting-edge technology innovations meticulously crafted and tested onsite at our CRD department in Caerano di San Marco, Veneto, Italy. Our CRD department offers world-class testing and development facilities, collaborating with elite athletes and institutions to ensure that our products are ready to meet the demands for the next generation of athletes.

Future plans: At Diadora, our vision extends far beyond simply providing athletic apparel and footwear. We are dedicated to revolutionising the athlete's experience by offering a comprehensive range of performance gear and lifestyle essentials for every facet of their daily lives. Our main goal is to empower athletes at every stage of their journey, from training sessions and competitive performances to their well-deserved downtime in trendy social spaces.
 

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