Technical running exhibitors
Published: 3rd Jul 2024
The days when most running shoe and apparel brands had stands at the Comrades Expo are over. That side is now dominated by race sponsor Mr Price Sport, which runs a retail outlet at the fair.
There were some running shoe and apparel brands exhibiting, including distributor Tifosi Sports, promoting the Swiss shoe brand, On, distributor Stillwater Sports, promoting the Spanish shoe brand, Joma, and sock manufacturer Falke, promoting its Mikado range.
We asked them to comment on the exhibition. We also asked them to comment on their plans for their brands going forward. Siphiwe Maseko, Marketing Team Lead at Tifosi Sports, and Jenni Kruger, sales manager – hosiery, replied to our questions.
Tags: Mr Price Sport, Comrades Expo, Tifosi Sports, On, Stillwater Sports, Joma, Falke, Mikado, Siphiwe Maseko, Jenni Kruger
- Falke: Clawing back market share with Mikado brandPretoria, Gauteng, SA – Over the past year, Falke Hosiery SA has been repurposing its Mikado stocking hosiery brand to include a medium-price sock range aimed at the domestic market.While over 80% of its Falke-branded technical sock production – which includes sports socks for running, skiing and hiking, with patented left- an ...moreTifosi: Getting It ONWas the expo well organised? Siphiwe Maseko: From set up everything went well, our setup crew were there to assist on the set up and any changes to be made on the spot were fulfilled swiftly to make sure the display was in order. The Expo started on time and the influx of runners brought the vibe. The organisers made it to manoeuvre the e ...moreThe non-athletic exhibitors at ComradesThe Department of Trade, Industry and Competition sponsors local manufacturers of non-sports products to exhibit at the Comrades Expo. This year, that group included: ...more
Footwear Industry Articles
- SAFLEC AGM 2026: A year marked by resilienceOn behalf of the Board of Directors, it is my pleasure to welcome all our members and stakeholders to the 24th Annual General Meeting of the South African Leather & Footwear Export Council (SAFLEC).The Annual General Meeting provides us with an opportunity not only to reflect on the performance of the Council over the past financial y ...moreShlobo Designs: Foreign consumers appreciate handwork and the story behind the brandDurban, KZN, SA – I’m a native of Umlazi’s K section, but I’ve called Seaview home since 1994.My life has been a tapestry of experiences, woven with threads of resilience, creativity, and unwavering determination. My journey took an unexpected turn when I was retrenched while working for the bank with a wealth expe ...more2026 Comrades shoe count: Asics stays top, Adidas up, Nike slides into 4th placeMarathon shoe counts are among the few footwear statistics available in SA. The Sweat Shop’s Jax Snyman has extracted this year’s Comrades Marathon figures for comparison with last year.His assessment: “Asics up. Adidas properly up. New Balance steady although now 3rd largest. Nike down and drop in rankings to 4th. Sauco ...more
Leather Industry Articles
- SADC Leather Forum unites 16 member states to strengthen the regional leather industryThe Southern African Development Community’s Regional Leather Forum met in Durban, South Africa, in August. Nerisha Jairaj and Jacob Nyathi explain different aspects. ...moreLuxury or notWe hear from all sides that the leather industry is not doing too well and the conflict in the Middle East is definitely not improving the situation. The present wars have a huge impact on inflation and hence on the buying power of consumers with negative consequences for the luxury industry whose shares we have seen tumbling at the vario ...moreThe leather value chain offers opportunities for all SADC countriesThe Southern African Regional Leather Network (SARLEN) and the SADC Leather Forum present a great opportunity for the development of the leather value chains (LVCs) in all or most SADC states, whose LVCs are at different stages of development.in Zimbabwe we already have a well-structured LVC coordinated by an apex body, the Zimbabwe Leath ...more
PPE Industry Articles
- Global stage for occupational safety innovations: exhibitor registration for A+A 2027 has begunDüsseldorf, Germany – The next A+A fair will be held from 19 to 22 October 2027.Since 16 June 2026 exhibitors have been able to register for A+A 2027. Companies and organisations from around the world are invited to introduce their innovations and solutions for safety and health at work and sustainable prevention to an int ...moreIndoor air quality monitoring: protecting people, processes, and productivity in South AfricaIndoor air quality (IAQ) is becoming an increasingly important topic across South Africa as industries place greater focus on occupational safety, environmental controls, and operational reliability. While air quality concerns were once mainly associated with mining, heavy industry, or healthcare environments, businesses across multiple s ...moreOccupational noise-induced hearing loss ‘is the most prevalent occupational disease in the world’Occupational noise-induced hearing loss (ONIHL) is the most prevalent occupational disease in the world*. 16% of all disabling hearing loss in adults is due to noise exposure.It’s also expensive. According to one study, it costs US$242 million in annual compensation in the USA. In the UK, the typical cost per claim in the is £ ...more
© S&V Publications










