Technical running exhibitors
Published: 3rd Jul 2024
The days when most running shoe and apparel brands had stands at the Comrades Expo are over. That side is now dominated by race sponsor Mr Price Sport, which runs a retail outlet at the fair.
There were some running shoe and apparel brands exhibiting, including distributor Tifosi Sports, promoting the Swiss shoe brand, On, distributor Stillwater Sports, promoting the Spanish shoe brand, Joma, and sock manufacturer Falke, promoting its Mikado range.
We asked them to comment on the exhibition. We also asked them to comment on their plans for their brands going forward. Siphiwe Maseko, Marketing Team Lead at Tifosi Sports, and Jenni Kruger, sales manager – hosiery, replied to our questions.
Tags: Mr Price Sport, Comrades Expo, Tifosi Sports, On, Stillwater Sports, Joma, Falke, Mikado, Siphiwe Maseko, Jenni Kruger
- Falke: Clawing back market share with Mikado brandPretoria, Gauteng, SA – Over the past year, Falke Hosiery SA has been repurposing its Mikado stocking hosiery brand to include a medium-price sock range aimed at the domestic market.While over 80% of its Falke-branded technical sock production – which includes sports socks for running, skiing and hiking, with patented left- an ...moreTifosi: Getting It ONWas the expo well organised? Siphiwe Maseko: From set up everything went well, our setup crew were there to assist on the set up and any changes to be made on the spot were fulfilled swiftly to make sure the display was in order. The Expo started on time and the influx of runners brought the vibe. The organisers made it to manoeuvre the e ...moreThe non-athletic exhibitors at ComradesThe Department of Trade, Industry and Competition sponsors local manufacturers of non-sports products to exhibit at the Comrades Expo. This year, that group included: ...more
Footwear Industry Articles
- Shlobo Designs: Foreign consumers appreciate handwork and the story behind the brandDurban, KZN, SA – I’m a native of Umlazi’s K section, but I’ve called Seaview home since 1994.My life has been a tapestry of experiences, woven with threads of resilience, creativity, and unwavering determination. My journey took an unexpected turn when I was retrenched while working for the bank with a wealth expe ...moreBova Socks: The PPE layer that works inside the bootIn demanding work environments, safety footwear plays a critical role in helping workers manage workplace risks. However, the sock worn inside the boot also influences comfort, hygiene, fit and overall performance throughout the shift. This makes Bova’s sock range an essential part of a complete PPE solution.Bova high-performance so ...moreSAFLEC AGM 2026: A year marked by resilienceOn behalf of the Board of Directors, it is my pleasure to welcome all our members and stakeholders to the 24th Annual General Meeting of the South African Leather & Footwear Export Council (SAFLEC).The Annual General Meeting provides us with an opportunity not only to reflect on the performance of the Council over the past financial y ...more
Leather Industry Articles
- Sam Setter's 'Pills': You have to be very clever to understand this document, but hopefully it will do some goodIn June, UNIDO launched an impressive document called “Guideline”. It is a very detailed, environment oriented, technical and scientific document where the Life Cycle Assessment (LCA) and Corporate Carbon Footprint (CCP) play a prominent role. The document, peer reviewed, has been developed for UNIDO with the main contributor ...moreThe leather value chain offers opportunities for all SADC countriesThe Southern African Regional Leather Network (SARLEN) and the SADC Leather Forum present a great opportunity for the development of the leather value chains (LVCs) in all or most SADC states, whose LVCs are at different stages of development.in Zimbabwe we already have a well-structured LVC coordinated by an apex body, the Zimbabwe Leath ...moreZimbabwe Leather Development Council lobbies for Government contractsThe Zimbabwe Leather Development Council (ZLDC) is lobbying policymakers to open up public procurement contracts to local leather manufacturers, arguing that Government contracts are essential to reviving the country’s struggling leather value chain.Speaking on the sidelines of the Zimbabwe Industrialisation Conference and Expo (ZIC ...more
PPE Industry Articles
- Premier Workwear: Engineered protection for Africa’s industrial workforceIn high-risk industrial environments, protective clothing is far more than a uniform requirement — it is a critical component of workplace safety, operational reliability and regulatory compliance. For procurement professionals, safety managers and operational leaders, selecting the right supplier means finding a partner capable of ...moreRealPPE Marketplace: Where safety meets smarter procurementRealPPE Marketplace is a 100% black women-owned B2B PPE marketplace built for South African industry. Founded after years of witnessing safety officers and procurement teams lose time to fragmented suppliers, inconsistent pricing, and missing documentation, RealPPE was created to bring structure and reliability to industrial PPE sourcing. ...moreBiodegradable disposable gloves ‘a growing trend’ in PPEThe poster is available to download in English in both PNG and PDF formats hereCompostable and biodegradable PPE are said to be rapidly growing trends internationally, lead by brands like Showa and HaPPE Earth.The nova-Institut für politische und ökologische Innovation GmbH in Hürth, Germany, has published an updated versio ...more
© S&V Publications










