Their strategy hasn’t unfolded as they expected
Cape Town, W. Cape, SA – Yes, Nike has been down this road before. Their current new Global Strategy to streamline their distribution was implemented and we independent businesses were out of their bigger plan. This sadly led to many independent retailers, dependent on
Nike, Adidas, NB, etc., to close down or to downscale their operations.
Nike had previously also taken this decision almost 15 years ago, and then reverted to supporting us again. I’m not certain whether this will be the case this time round. Certainly, in our segment of the market, no Nike product available at street level encouraged the fake market to flourish. The fakes have substituted the aspiration of the masses to a large extent, unfortunately.
Also, the chain groups like TFG, Truworths, and Mr Price are over saturated with these brands, but are not offering the correct styles that the customers are looking for.
Nike has also gone top end to stores like Lemkus, ShelfLife, Archive for their more exclusive SKUs. We were stockists of these Jordan, Air Force styles and had great sell throughs
It would be a win-win situation for both us independents, mini-chains and the brands to restock these brands. It’s quite apparent that their strategy has not unfolded as per their expectations,
We look forward to their next move.
- Relationships have to be more equalCape Town, W. Cape, SA – I’m sure Nike’s decision to drop so many retailers can’t have helped their recent performance, but I don’t know how much damage that did to them.It was mostly motivated by the opportunity to double their markup – that’s the only reason that makes sense. But what they didn& ...moreSpringbok sponsors – and as a sports shop we can’t get a single jerseyPort Elizabeth, E. Cape, SA – What we hear is that both Nike and Adidas are losing sales internationally.Here, however, we’re affected by Nike’s Springbok sponsorship deal – as a sports shop, we can’t get a single Springbok rugby jersey or replica shirt. We couldn’t get them during the World Cup, we cou ...moreI’ve ‘filled the gap’, thank youCape Town, W. Cape, SA – L. Cohen Outfitters Est 1912 was the first independent in Wynberg to acquire the Nike brand, a situation that we held for a number of years before Nike's policy changed to supplying numerous stores in close proximity.Those were the good years.The World didn't end when they advised that they would be terminat ...moreOthers have taken their placeLouis Trichardt, Limpopo, SA – I do think their drop in business is because they have sidelined all the independents. After all, it was the independents that grew the brand, not the chain groups. With this being said, all other companies have taken advantage and grown to another level. One of those is Puma which has grown so much an ...more
- Has Nike’s greed come back to haunt it?Early in July, international media carried reports about a steep fall in Nike’s share price following disappointing results. One was Sky News, which headlined a report: ‘How a series of blunders brought Nike's share price to COVID lows and meant it's being beaten by younger rivals.The iconic sportswear brand has switched away ...more
Footwear Industry Articles
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Leather Industry Articles
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Washington, DC, U.S.A. (23 June 2026) — Organic cotton occupies one of the most contentious spaces in global agriculture. While praised by brands and consumers for its environmental ideals, it also faces persistent questions about yield stability, certification integrity, and scalability. The current edition of The ICAC Recorde ...more
PPE Industry Articles
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Personal protective equipment (PPE) is utilised in a work-environment as part of a larger prevention plan, because on its own protection is limited and may even provide a false sense of protection.An occupational disease prevention plan must be an actionable approach that identifies workplace health hazards, evaluates exposure, and i ...moreStatistical shape modelling for population-specific respirator design: Addressing fit failure in South African populations
Respirators are widely regarded as the last line of defence against hazardous airborne exposures. Whether protecting healthcare workers from tuberculosis, laboratory personnel from infectious samples, or workers exposed to carcinogenic dusts and fumes, respirators are often relied upon when other controls cannot eliminate exposure. This r ...moreBiodegradable disposable gloves ‘a growing trend’ in PPE
The poster is available to download in English in both PNG and PDF formats hereCompostable and biodegradable PPE are said to be rapidly growing trends internationally, lead by brands like Showa and HaPPE Earth.The nova-Institut für politische und ökologische Innovation GmbH in Hürth, Germany, has published an updated versio ...more
