Their strategy hasn’t unfolded as they expected
Published: 31st Jul 2024
Cape Town, W. Cape, SA – Yes, Nike has been down this road before. Their current new Global Strategy to streamline their distribution was implemented and we independent businesses were out of their bigger plan. This sadly led to many independent retailers, dependent on
Nike, Adidas, NB, etc., to close down or to downscale their operations.
Nike had previously also taken this decision almost 15 years ago, and then reverted to supporting us again. I’m not certain whether this will be the case this time round. Certainly, in our segment of the market, no Nike product available at street level encouraged the fake market to flourish. The fakes have substituted the aspiration of the masses to a large extent, unfortunately.
Also, the chain groups like TFG, Truworths, and Mr Price are over saturated with these brands, but are not offering the correct styles that the customers are looking for.
Nike has also gone top end to stores like Lemkus, ShelfLife, Archive for their more exclusive SKUs. We were stockists of these Jordan, Air Force styles and had great sell throughs
It would be a win-win situation for both us independents, mini-chains and the brands to restock these brands. It’s quite apparent that their strategy has not unfolded as per their expectations,
We look forward to their next move.
- Relationships have to be more equalCape Town, W. Cape, SA – I’m sure Nike’s decision to drop so many retailers can’t have helped their recent performance, but I don’t know how much damage that did to them.It was mostly motivated by the opportunity to double their markup – that’s the only reason that makes sense. But what they didn& ...moreSpringbok sponsors – and as a sports shop we can’t get a single jerseyPort Elizabeth, E. Cape, SA – What we hear is that both Nike and Adidas are losing sales internationally.Here, however, we’re affected by Nike’s Springbok sponsorship deal – as a sports shop, we can’t get a single Springbok rugby jersey or replica shirt. We couldn’t get them during the World Cup, we cou ...moreI’ve ‘filled the gap’, thank youCape Town, W. Cape, SA – L. Cohen Outfitters Est 1912 was the first independent in Wynberg to acquire the Nike brand, a situation that we held for a number of years before Nike's policy changed to supplying numerous stores in close proximity.Those were the good years.The World didn't end when they advised that they would be terminat ...moreOthers have taken their placeLouis Trichardt, Limpopo, SA – I do think their drop in business is because they have sidelined all the independents. After all, it was the independents that grew the brand, not the chain groups. With this being said, all other companies have taken advantage and grown to another level. One of those is Puma which has grown so much an ...more
- Has Nike’s greed come back to haunt it?Early in July, international media carried reports about a steep fall in Nike’s share price following disappointing results. One was Sky News, which headlined a report: ‘How a series of blunders brought Nike's share price to COVID lows and meant it's being beaten by younger rivals.The iconic sportswear brand has switched away ...more
Footwear Industry Articles
- A perspective: Perhaps it was an eye-opener for industry players to hear each otherLooking back over the workshop, BMA consultant Justin Snelling wrote: “In terms of our reflections of the workshop, we covered a lot of territory. Perhaps though what was most encouraging was the breadth of participation from different segments of the sector and their willingness, or even excitement, to contribute. We don’t ta ...moreTshepo opens new store at Mall of Africa
Johannesburg, Gauteng, SA (02 June 2026) — South African fashion brand Tshepo has opened its second store at Mall of Africa.Tshepo, founded by Tshepo Mohlala in Victoria Yards 10 years ago, specialises in locally made denim jeans.“Victoria Yards remains central to Tshepo's identity, serving as the bran ...moreObituary: Joe McGinley, Conshu (14/04/1936-20/05/2026) He ran an empire, but kept a human touch
Somerset West, W. Cape, SA – Joseph Pascal McGinley, the former Conshu director who died in May, a month after his 90th birthday, was a larger-than-life character who was renowned during his career in SA for his kindness, and who lived life to the full.Born in Letterkenny, Donegal, Ireland, to Joseph and Madeline McGinley, both doct ...more
Leather Industry Articles
- ISTT offers free entry level leather course to encourage trainingGrahamstown, E. Cape, SA – The International School of Tanning Technology (ISTT) is offering one of its short online courses, Introduction to the Leather Industry, for free.The course is suitable for entry level tannery staff.It is also suitable for anyone in footwear, leather goods, furniture and upholstery manufacturing, retailing ...moreFifteen million sheep in the UK to share among shearersAccording to the UK government, its sheep population decreased over the past year by 1.7% but that still leaves a flock of over 30 million. For comparison, the domestic flock in South Africa numbers about 21 million and New Zealand has some 23 million. Australia, with more than 70 million, has a wool clip of approximately 325,000 tonnes. ...moreSam Setter's 'Pills': You have to be very clever to understand this document, but hopefully it will do some goodIn June, UNIDO launched an impressive document called “Guideline”. It is a very detailed, environment oriented, technical and scientific document where the Life Cycle Assessment (LCA) and Corporate Carbon Footprint (CCP) play a prominent role. The document, peer reviewed, has been developed for UNIDO with the main contributor ...more
PPE Industry Articles
- SAPEMA demands action against retailer Curve Gear over selling noncompliant safety footwearThe Southern African Protective Equipment Marketing Association (SAPEMA) has reported retailer Curve Gear to the National Regulator for Compulsory Standards (NRCS) for selling “possibly noncompliant” safety footwear.The allegation is because Curve Gear’s safety footwear doesn’t carry mandatory marking: Its NRCS app ...moreRealPPE Marketplace: Where safety meets smarter procurementRealPPE Marketplace is a 100% black women-owned B2B PPE marketplace built for South African industry. Founded after years of witnessing safety officers and procurement teams lose time to fragmented suppliers, inconsistent pricing, and missing documentation, RealPPE was created to bring structure and reliability to industrial PPE sourcing. ...moreNew OHS regulations coming into force later this year mean PPE needs to be reviewed, too
In March 2025, the Physical Agents Regulations (and their guidelines) and the Noise Exposure Regulations (and their guidelines) of the OHSAct were published, with an 18-month time-period promulgation date to September 2026, allowing employers time to upgrade their Health & Safety requirements to comply with the new published regulatio ...more
© S&V Publications
