Clarks’ Indian departure — what went wrong?

At , one of Clarks’ popular styles, the ATL Coast Wave Olive, will no longer be available in India as the brand closes its stores. Image: Clarks India.

A report from Yahoo Finance on August 27, 2024, reveals that Clarks, the iconic British footwear brand, is closing its stores in India due to "differences over terms" with its local partner, Reliance Retail.
This unexpected development underscores the critical importance of aligning with local partners and effectively managing partnership dynamics when expanding into new markets.

A Brief History of Clarks in India

Clarks and Reliance Retail began their joint venture in 2022, which lasted for approximately two years, ending in 2024. However, Clarks had initially entered the Indian market in 2009 through a partnership with Future Group. After Future Group encountered financial difficulties, Clarks switched to Reliance Brands in 2022. The quick changes in partnerships show the difficulties Clarks had in establishing a stable presence in the Indian market.
Clarks is a renowned British footwear company founded in 1825. With a global presence in 75 countries and over 1,000 stores worldwide, the company is known for its high-quality shoes and has been a mainstay in the footwear industry for nearly two centuries.

Who is Reliance Retail?

Reliance Retail is India’s largest retailer, operating a variety of store formats, including grocery, electronics, fashion, and jewellery. The company has a strong online presence and collaborates with international brands to cater to India’s diverse consumer market.

The Indian Market - Opportunities and Challenges

India, the world’s second-most populous country, boasts a diverse economy, a growing middle class, and a rapidly expanding e-commerce market. While these factors make India an attractive destination for international brands, the country’s complex retail landscape and diverse consumer preferences present significant challenges.

Collaborating with Local Partners
Clarks’ departure from India underscores the importance of effective partnerships for global brands entering new markets. Even established companies can encounter difficulties if they fail to align with local partners on business strategies, brand positioning, and expectations. Clarks’ experience with Reliance Retail suggests that neglecting these aspects can result in unresolved conflicts and potentially lead to market withdrawal. This serves as a reminder for international brands that success in diverse markets like India requires thoughtfully selecting and managing local partnerships and navigating complex business environments.