Top footwear resale trends 2024 - StockX report
On the resale market footwear brands saw a boost in sales thanks to their collaborations with influencers, designers, streetwear and fashion brands, entertainment franchises, and luxury fashion brands.
The 2024 StockX Current Culture Index reveals some interesting trends in the resale market. Here are some of the key takeaways:
Sneakers
Anta is the fastest-growing sneaker brand on StockX, with a whopping 1,901% trade growth year-over-year. This is largely thanks to Kyrie Irving’s signature shoe, the Kai 1.
Saucony also made a big splash, ranking among the top five fastest-growing sneaker brands for the first time, with 120% growth. Their collaborations with various creatives and brands like Jae Tips, Bodega, and Minted New York helped boost their popularity.
Li-Ning, a prominent Chinese sportswear brand, ranked as the seventh fastest-growing sneaker brand on StockX, with a 113% sales increase. This success is largely attributed to its collaborations with basketball legend Dwyane Wade and the continued popularity of his signature performance sneakers. Li-Ning’s rise reflects the growing global influence of Chinese brands in the sneaker market.
The top five best-selling sneaker brands remain the same: Nike, Jordan Brand, adidas, New Balance, and Asics. It’s worth noting that Asics knocked Converse out of the top five in 2023 and held onto the № 5 spot in 2024.
Other Shoes
For the second year in a row, Ugg and Crocs are the top two best-selling shoe brands on StockX. Ugg maintained its lead with releases like the Lowmel boot, while Crocs thrived with collaborations inspired by Naruto and Batman’s Batmobile.
Timberland jumped up a spot to become the № 3 top-traded shoe brand, thanks to collaborations with high-fashion brands like Louis Vuitton, Supreme, and JJJJound. One standout release was the Notorious B.I.G. Wheat boot, celebrating the 30th anniversary of his “Ready To Die” album.
Looking Ahead to 2025
StockX predicts that several new brands will emerge in the sneaker resale market, and there will be more emphasis on unique designs. They also expect a resurgence in resale prices for popular Nike and Jordan Brand releases, assuming Nike follows through on its plan to create more scarcity.
What This Means
The resale market is a thriving business, and it’s interesting to see which brands are popular with consumers. This report suggests that there’s still a lot of interest in streetwear, despite some reports of its decline. It also shows that consumers are looking for new and innovative designs from both established and up-and-coming brands.
It’s important to note that the resale market is just one indicator of what’s popular in the footwear market as a whole. However, it can provide some valuable insights into consumer trends.
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