The basic that must be comfortable, last for a long time, and cost very little

What are the most important things that consumers look for in school shoes?

At Palm, we’ve learnt that parents look for comfort, durability, and value above all else. A school shoe must last the year, fit well, and support a growing child’s foot through long school days, all of this in harsh terrain.
Children, on the other hand, want something that looks neat, a shoe that keeps up with both play and learning.
Trustees are designed with PU uppers, flexible soles, and correct anatomical support, ensuring that every child steps into school with confidence and comfort.

What are the most important things that retailers look for in school shoe brands?

Retailers value reliability — in supply, quality, and consumer trust. The Trustees brand has earned its place on South African shelves because it delivers consistent sizing, dependable workmanship, and on-time supply every season.
Some of the most thoughtful details are the ones retailers don’t see; this is why our shoes last longer.
We also understand the importance of retailer partnerships, providing marketing support and in-store visibility tools that help our retail partners maximise their school shoe sales.
Trustees stands for a partnership of trust, shoes with conscience supplied with confidence in a challenging economic climate.

What are the most important factors contributing to foot comfort and health in school shoes?

A child’s foot is still developing, so the wrong shoe can have lasting effects.
At Trustees, we build every pair around the principles of fit, flexibility, and foot health:
Proper grip and a roomy toe box for natural growth.
Softer soles compounded in phthalate-free PVC reduce fatigue.
Flexible, high scuff resistant breathable materials for all-day comfort.
A balanced last design to support posture and natural gait.
Every pair of Trustees is made to protect and support growing feet, helping children move freely and confidently.

How can retailers maximise their school shoe business?

The school shoe category rewards those who plan early and build trust with consumers.
Retailers can grow their business by:
Educating staff to offer proper fitting guidance to consumers.
Stocking a trusted brand like Trustees that delivers year after year.
Running early-season promotions and back-to-school displays.
Educating consumers on the long-term value of buying quality shoes.
When retailers align with a dependable, proudly South African brand like Trustees, they gain both loyal customers and repeat business.

How is the school shoe business in South Africa evolving?

The South African school shoe market is evolving in exciting ways. While value remains key, parents are becoming more discerning about quality and foot health.
There’s also a growing appreciation for local manufacturing and ethical brands that support community livelihoods.
At Palm, we’ve been part of this journey for decades, blending tradition with innovation, and ensuring that South African children have access to affordable, durable, and healthy footwear made right here at home.
The brand’s steady growth across major chains and distribution partners is proof that trust, comfort, and consistency never go out of style.
As we enter our 60th year at Palm, we are never satisfied…we feel there is so much more to progress towards quality of our shoes, all this while we uplift our community as a happy band of shoemakers. 

Inside the Palm Footwear factory…A simple shoe, a complex process.