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Asics SA appoints new GM

Published: 17th Nov 2025

Author: Tony Dickson - S&V Editor

Cape Town, W. Cape, SA (07 November 2025) – Asics South Africa has appointed Sean van Wyk as its new GM on 01 January. He replaces Barry Mellis.

Asics’ director emerging markets EMEA, Stefan Heinrich, said in statement: “Barry has been leading our business operations in South Africa successfully since 2018 making Asics a respected brand in the territory. He navigated and guided the team through difficult COVID times and managed to grow the Asics business significantly together with our wholesale partners. We wish him all the best for his post Asics career.

“At the same time, we are very happy that Sean van Wyk will become the new General Manager of Asics in South Africa. Sean comes with over 20 years of experience in leadership roles within the sports industry, including senior marketing and sales roles in India, Middle East and South Africa. Most recently, Sean has been leading the Bounty Apparel organisation as Managing Director. He is a keen sportsman and runner completing 11 marathons.”

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