Dickies sale completed
New York, U.S. (12 November 2025) – Brand management company Bluestar Alliance has completed its acquisition of workwear and lifestyle brand Dickies from VF Corporation. It said in a release that “the addition of Dickies reinforces Bluestar Alliance's position as one of the world's leading brand management firms, bridging heritage, lifestyle, luxury, and cultural influence across its expanding global portfolio, specifically within its growing youth luxury division”.
Other recent acquisitions by Bluestar Alliance have been Palm Angels (2025), Off-White (2024), Scotch & Soda (2023), and Hurley (2019).
“With the addition of Dickies, Bluestar Alliance's portfolio now represents more than $13 billion in global retail sales, with more than half of revenue generated internationally, supported by over 600 licensees, 500 international retail stores, millions of engaged consumers worldwide, and dedicated teams in Costa Mesa, Columbus, New York, Amsterdam, London and Milan.”
It said Dickies' “strong following and crossover appeal between utility and streetwear make it a natural fit alongside Bluestar Alliance's culturally driven brands. Together with luxury and youth-driven labels … Dickies will further strengthen Bluestar Alliance's presence in the streetwear and contemporary apparel spaces.”
It said Dickies “will enter a new phase of expansion, leveraging the company's infrastructure and proven model of strategic partnerships, design innovation, and omnichannel distribution to scale globally with a retail and partner-first mindset. This approach will allow the brand to extend its reach by introducing new categories including denim, footwear, and elevated lifestyle offerings; collaborating with culturally relevant street, skate, and fashion brands; and expanding its global footprint in the EMEA and APAC regions, with a specific focus on Germany, Japan, South Korea, and the UAE; while preserving the authenticity and heritage that define Dickies' legacy.”
Bluestar said it “is actively looking to bring established brands with strong heritage and loyal communities into its ecosystem and growing international brand portfolio”.
LA Group, which distributes Dickies in Southern Africa, didn’t respond to a request for comment on how the change of ownership would affect distribution.
