Historical highlights: How Rockshoes became Trailmix Trading
Rockshoes was one of the many successful footwear factories in Pinetown in the 1960s through to the early 2000s. Its successor, Trailmix Trading, has repeated that success, as an importer and wholesaler. Here’s how it unfolded.

Directors in the 1970s…Mike Pengelly, Max Schiller, Mike Schiller.
Rockshoes (Pty) Ltd was founded by George Rocker and Max Schiller in 1960. In 1966 George left to go solo.
Max brought out Dave Berry from John Berry & Sons, England, in 1967 to run the factory which he did until 1970 before moving on to other manufacturing opportunities within the region.
In 1971 Mike Pengelly, Bata trained, bought shares in the business and became a 50/50 partner with Max. Max’s son, Michael Schiller, educated at Kearsney College, joined the business and later became a co-director with Mike and Max.
Dave rejoined Rock in 1982 to assist with restructuring the manufacturing plant, a turning point in the success of the factory, producing up to 5 000 pairs of quality leather sandals per day.
In 1985, Max passed away. The property was sold and a new updated, state of the art factory was built in New Germany.
In 1989 Brett Pengelly joined the business where he was taken under Dave’s wing to be fully trained in all spheres of factory management, production, etc. ready to take over upon Dave’s proposed retirement in 1999, a plan brought to fruition.
In the meantime, Paradise Footwear Wholesalers had been running parallel to Rock, both importing and buying from local manufacturers. It was a very successful operation, well known for the 1 million plus pairs of Californian lasted ladies’ comfort shoes and 1 million plus pairs of Kung Fu canvas Baby Dolls, among many other Winners.
In 2005 Rockshoes was deregistered and closed, and Trailmix Trading cc was registered as a wholesaler and importer. with Brett Pengelly being the sole member of the new business.
Dave, living in Underberg, has just finished his autobiography, which promises to be a very interesting read.
Mike Pengelly and Michael Schiller are enjoying retirement.
May Max Schiller, a mentor and doyen of the industry, RIP.

As they are now…Mike Pengelly, Trailmix Trading sales manager Fayzal Ally, Dave Berry, and Trailmex Trading member Brett Pengelly.
Footwear Industry Articles
- Manufacturer-buyer event: Results still to be tallied, but broad enthusiasm for moreThe 2-day Retail Buyer Engagement & Manufacturer Onboarding Programme on 01 and 02 July was part of an effort to kickstart the R-CTFL Masterplan – which, from a footwear perspective at least, has appeared stalled.It was sponsored by the International Labour Organisation (ILO) and implemented through the R-CTFL Masterplan Footwea ...moreShlobo Designs: Foreign consumers appreciate handwork and the story behind the brandDurban, KZN, SA – I’m a native of Umlazi’s K section, but I’ve called Seaview home since 1994.My life has been a tapestry of experiences, woven with threads of resilience, creativity, and unwavering determination. My journey took an unexpected turn when I was retrenched while working for the bank with a wealth expe ...moreNike claims ‘mental benefits’ from new styles, observers take wait-and-see approachNike makes big technical claims for a category of non-sport footwear (their description: pre-game and post-game) launched in January.Certainly not the first footwear to incorporate underfoot pressure points, ‘Nike Mind Technology’ is 2 shoes – a mule and a sneaker (in different colour options) – which Nike says lit ...more
Leather Industry Articles
- OBLIQUITYShareholder value is usually the result of running a good business, not a reliable operational principle for running one ...moreSADC Leather Forum unites 16 member states to strengthen the regional leather industryThe Southern African Development Community’s Regional Leather Forum met in Durban, South Africa, in August. Nerisha Jairaj and Jacob Nyathi explain different aspects. ...moreBeyond the data trap: Why better decisions matter more than just more dataOn 1st July 2026 I presented at the FILK Leather Days conference and asked the delegates to consider “Sustainability through a new lens: resetting how we view impacts in the leather value chain”. This month’s article therefore explores this idea a little more with a focus on how we view data and whether it can blind us t ...more
PPE Industry Articles
- Further controls over the import of safety footwear are on the wayOn 03 August 2026, the Safety Footwear Working Group, led by SAFLIA, submitted a request to Minister Tau (dtic) for interim import control measures in respect of specified safety footwear. The request was strongly supported by organised labour and other industry stakeholders.The application was further strengthened by contributions f ...moreProtecting the workforce: The critical role of PPEPersonal protective equipment (PPE) is utilised in a work-environment as part of a larger prevention plan, because on its own protection is limited and may even provide a false sense of protection.An occupational disease prevention plan must be an actionable approach that identifies workplace health hazards, evaluates exposure, and i ...moreGlobal stage for occupational safety innovations: exhibitor registration for A+A 2027 has begunDüsseldorf, Germany – The next A+A fair will be held from 19 to 22 October 2027.Since 16 June 2026 exhibitors have been able to register for A+A 2027. Companies and organisations from around the world are invited to introduce their innovations and solutions for safety and health at work and sustainable prevention to an int ...more








