Historical highlights: How Rockshoes became Trailmix Trading
Rockshoes was one of the many successful footwear factories in Pinetown in the 1960s through to the early 2000s. Its successor, Trailmix Trading, has repeated that success, as an importer and wholesaler. Here’s how it unfolded.

Directors in the 1970s…Mike Pengelly, Max Schiller, Mike Schiller.
Rockshoes (Pty) Ltd was founded by George Rocker and Max Schiller in 1960. In 1966 George left to go solo.
Max brought out Dave Berry from John Berry & Sons, England, in 1967 to run the factory which he did until 1970 before moving on to other manufacturing opportunities within the region.
In 1971 Mike Pengelly, Bata trained, bought shares in the business and became a 50/50 partner with Max. Max’s son, Michael Schiller, educated at Kearsney College, joined the business and later became a co-director with Mike and Max.
Dave rejoined Rock in 1982 to assist with restructuring the manufacturing plant, a turning point in the success of the factory, producing up to 5 000 pairs of quality leather sandals per day.
In 1985, Max passed away. The property was sold and a new updated, state of the art factory was built in New Germany.
In 1989 Brett Pengelly joined the business where he was taken under Dave’s wing to be fully trained in all spheres of factory management, production, etc. ready to take over upon Dave’s proposed retirement in 1999, a plan brought to fruition.
In the meantime, Paradise Footwear Wholesalers had been running parallel to Rock, both importing and buying from local manufacturers. It was a very successful operation, well known for the 1 million plus pairs of Californian lasted ladies’ comfort shoes and 1 million plus pairs of Kung Fu canvas Baby Dolls, among many other Winners.
In 2005 Rockshoes was deregistered and closed, and Trailmix Trading cc was registered as a wholesaler and importer. with Brett Pengelly being the sole member of the new business.
Dave, living in Underberg, has just finished his autobiography, which promises to be a very interesting read.
Mike Pengelly and Michael Schiller are enjoying retirement.
May Max Schiller, a mentor and doyen of the industry, RIP.

As they are now…Mike Pengelly, Trailmix Trading sales manager Fayzal Ally, Dave Berry, and Trailmex Trading member Brett Pengelly.
Footwear Industry Articles
- A perspective: Perhaps it was an eye-opener for industry players to hear each otherLooking back over the workshop, BMA consultant Justin Snelling wrote: “In terms of our reflections of the workshop, we covered a lot of territory. Perhaps though what was most encouraging was the breadth of participation from different segments of the sector and their willingness, or even excitement, to contribute. We don’t ta ...moreTshepo opens new store at Mall of AfricaJohannesburg, Gauteng, SA (02 June 2026) — South African fashion brand Tshepo has opened its second store at Mall of Africa.Tshepo, founded by Tshepo Mohlala in Victoria Yards 10 years ago, specialises in locally made denim jeans.“Victoria Yards remains central to Tshepo's identity, serving as the bran ...moreSAFLEC AGM 2026: Strengthening of relationships between industry organisations and government a key developmentThis has been a defining year for the South African Footwear & Leather Export Council (SAFLEC). It has been a year of innovation, collaboration and meaningful progress, where together with our members and strategic partners, we have continued to strengthen the competitiveness of South Africa's footwear and leather industry while creat ...more
Leather Industry Articles
- Zimbabwe Leather Development Council lobbies for Government contractsThe Zimbabwe Leather Development Council (ZLDC) is lobbying policymakers to open up public procurement contracts to local leather manufacturers, arguing that Government contracts are essential to reviving the country’s struggling leather value chain.Speaking on the sidelines of the Zimbabwe Industrialisation Conference and Expo (ZIC ...moreLEATHER’S ELEMENTARY UNITGeoff Attenburrow’s PhD student David M. Wright worked on the behaviour of leather under strain (Attenburrow, 1993; Wright, 1996). They were the first to describe that leather had a “co-operating unit”, a set of structures within leather that helped the leather to resist breaking and to resist deformation at low strain.T ...moreMobilising Africa’s human resource to reinvigorate the regional leather value chainIn last month’s edition I wrote about mobilising Africa’s livestock to reinvigorate the regional leather value chain, and this article is focussed on mobilising the human resource that is needed to make the most of the abundant livestock populations in the region.On Friday 12th June, newly organised SARLEN (Southern African Re ...more
PPE Industry Articles
- Occupational noise-induced hearing loss ‘is the most prevalent occupational disease in the world’Occupational noise-induced hearing loss (ONIHL) is the most prevalent occupational disease in the world*. 16% of all disabling hearing loss in adults is due to noise exposure.It’s also expensive. According to one study, it costs US$242 million in annual compensation in the USA. In the UK, the typical cost per claim in the is £ ...moreJCB Footwear steps into a new eraJCB Footwear has announced the relaunch of its product range in South Africa, marking a new chapter for the brand in partnership with newly appointed distributor, Kaliber Safety Footwear, which is no stranger to the industry with its own successful range of safety and security footwear products.The relaunch introduces an entirel ...moreWhat if the respirator you rely on to protect your health never sealed properly?I had the opportunity to present at the first PPE Conference in RSA, where I shared some early work we) have been exploring towards developing respirator designs better suited to the South African population.Below is a short AI-generated summary of the core message of the presentation.Respirators are often the last line of defence against ...more







