Cape Town, W. Cape, SA – Truworths responded to our questions about trading as follows:

How successful was Black Friday for the group? – We are unable to comment on Black Friday trading as we have not provided an update to the market.

How confident is the group about Festive Season sales? – The reality is no one knows how festive trade will be this year. That said, we always plan our merchandise according to optimistic sales plans to ensure that we are positioned for sales demand. 

Pietermaritzburg, KZN, SA – For December, we’re upbeat so far. We’ve had a good response to our adverts in newspapers and on Instagram and Facebook. We’re hoping the momentum will remain.

Schoolwear is important for our January business, and we’ll have to wait and see… 

Durban, KZN, SA – The South African Footwear and Leather Export Council (SAFLEC) firmly believes that the future of South African footwear and handbags lies in embracing technology, prioritizing sustainability, and targeting niche global markets. The rise of e-commerce and artificial intelligence (AI) has revolutionized consumer behaviour and market dynamics, offering both challenges and immense opportunities for local manufacturers. Social media in addition has become the new way to influence and must be tool we take full advantage off.

E-Commerce as a Gateway
SAFLEC advises manufacturers to leverage e-commerce as a vital platform for global expansion. Platforms like Amazon are invaluable tools for showcasing South African craftsmanship to international audiences. However, success requires more than just an online presence—it demands optimized listings, superior product imagery, and competitive logistics strategies to ensure fast and efficient delivery.

AI: A Tool for Innovation
Artificial intelligence has become a game-changer in identifying global trends and streamlining production processes. SAFLEC encourages manufacturers to adopt AI-driven design tools and market analysis platforms to stay ahead of consumer preferences. These technologies also enable customization, allowing South African exporters to tap into niche markets where bespoke products are highly valued.

Sustainability and Quality: Key Differentiators
SAFLEC emphasizes the importance of sustainable practices and ethical production. By using eco-friendly materials and highlighting transparent processes, South African manufacturers can align with global consumer expectations. The hallmark of local craftsmanship—attention to detail and high-quality production—must remain a central focus to enhance international competitiveness.

Navigating Challenges
SAFLEC acknowledges the obstacles facing the industry, including disrupted supply chains, financial constraints, and compliance with international trade standards. Furthermore, the lack of digital tools and resources limits many manufacturers' ability to compete in a tech-driven marketplace. SAFLEC advises its members to prioritize compliance and innovation to overcome these barriers.

The Way Forward
SAFLEC’s strategic guidance highlights the need for investment in digital transformation and direct-to-consumer channels. Collaboration with international buyers and participation in key trade shows are essential steps to build brand recognition. Embracing AI, focusing on bespoke designs, and committing to sustainability will ensure South African manufacturers remain competitive globally.
By following these strategies, SAFLEC believes South African footwear and handbags can thrive in the global market, building a strong reputation for quality, sustainability, and innovation, while creating employment and driving industry growth. 

Pinetown, KZN, SA (03 December 2024) – The Beier Group – BBF Safety Group, Beier Drawtex, and Beier Envirotec – recently hosted the FP&M SETA CEO Dr Felleng Yende, and Dr Minister Mimmy Gondwe, the Deputy Minister of Higher Education, for an oversight visit to ensure that state funds are being dispersed in accordance with the Sectoral Skills Plan. The Beier Group showcased the significant progress the group of companies has made in training, development, and transformation. During the visit, the minister gained insight into the strong partnership between the Beier Group and the FP&M SETA.

Said Warren Sachs, Group CEO at Beier Group, “Our various technical operating plants are actively run by leaders who mostly have been impacted by the support and programmes that are offered at the Hans Beier Centre for Learning, in partnership with Skills Development Partners. Moreover, the support and guidance from the FP&M SETA on sector skills planning and execution, has enabled the Beier Group to continue delivering on industrialisation, transformation, and development.” 

The full report will be published in S&V Protect in February 2025.

The interconnected nature of trade, politics, and diplomacy reminds us that no industry operates in isolation. The possibility of South Africa losing its AGOA (African Growth and Opportunity Act) benefits is purely hypothetical, but exploring such scenarios helps us plan for resilience and adaptability. This article is a thought exercise to provoke discussion, not to offend or take sides, and aims to highlight potential challenges and opportunities for South Africa’s footwear industry.

The Geopolitical Context
Shifting global dynamics and South Africa’s independent stance on various geopolitical issues have occasionally placed it at odds with key trading partners. While AGOA has provided vital duty-free access to the U.S. market, the renewal of these benefits is subject to political and economic considerations that remain fluid under a changing U.S. administration.

The Hypothetical Fallout
If AGOA benefits were lost, the footwear industry would face significant challenges. Losing duty-free access would introduce tariffs, reducing the competitiveness of South African footwear in the U.S. market. This could particularly impact smaller manufacturers already grappling with financial pressures, potentially shrinking their market share.  However, brands that have established a strong brand presence as well as customer base may have less to worry about as often business relationships and brand loyalty can ease many a burden in this respect.

Opportunities Amid Challenges
While the loss of AGOA would be a setback, it is not insurmountable. The industry could pivot and explore alternative strategies to maintain and grow exports:
1. Bilateral Agreements: South Africa could negotiate a direct trade deal with the U.S., offering a more stable and long-term solution.
2. Niche Markets: Emphasizing bespoke, sustainable, or high-quality safety footwear could differentiate South African products and justify higher price points despite tariffs.
3. Diversified Markets: Expanding into Europe, Asia, and the Middle East could offset losses, leveraging South Africa’s reputation for craftsmanship and quality.
4. Intra-African Trade: The African Continental Free Trade Agreement (AfCFTA) provides opportunities to strengthen regional trade and build resilience.
5. Innovation Through Technology: Leveraging AI and advanced manufacturing techniques could enhance efficiency, reduce costs, and align with global trends.

SAFLEC’s Role in the Hypothetical Scenario
SAFLEC remains committed to supporting exporters, regardless of trade uncertainties. By offering market intelligence, for strategic realignment, training and upskilling, handholding throughout our members’ export journey, helping them facilitate participation in global exhibitions, helping to unblock barriers and advocating for exporters. By working together, South Africa’s footwear industry can weather any storm and continue to leave its mark on global markets. SAFLEC ensures members are equipped to adapt and thrive in changing environments.
     This hypothetical scenario underscores the importance of collaboration and solution-driven leadership. While challenges may arise, South Africa’s footwear industry has the resilience and creativity to navigate uncertainties and continue its growth on the global stage.