S&V Footwear & Leather Goods Magazine Vol89 No10 October 2023
This Magazine is sponsored by SAFLIA
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IN THIS ISSUE:
03 Focus
- Hello Quality: An accidental purchase lead to a new business with big ideas.
04 Exports & Trade
- Fashion World Tokyo: Products that are identifiably African attract interest.
06 Headlines with Tinashe Mandirahwe
- 30 million units sold, 1.2 billion Euros in sales in 1 year – Birkenstock’s remarkable story.
- From outsider to visionary – how Oliver Reichert reshaped Birkenstock.
- The hidden giant behind top brands: Stella International.
12 The Simac fair
- Desma: SA needs to play to its strengths, says René Muschalle.
- Volontè: Upgrade and diversify, says Felice Volontè.
- Ormac: Big or small, manufacturers need innovative machinery, says Gabriele Pauroso.
- PMC: Leather cutting, ‘TPR lite’ among the highlights, says Colin Parker.
14 Updates
- Certo Sports is new home for Olympic Footwear & Apparel and Racefood, says Gary van Rooyen.
15 Notice Board
- Obituary: Michele Di Lembo was a stickler for detail, writes his son, Pino.
- The Cobblers’ Lunch is no more. Some photos from the past.
18 Trade Statistics
- South Africa: August imports and exports of footwear and accessories, provided by SARS.
Advertisers in this Issue
Evolution Engineering (11), Freestyle Genuine Handcrafted Leather (02), Palm Footwear (OFC), Royal Adhesive Industries (07), Saddler Belts (08), SAFLEC (09), S&V Calendar (18), S&V Directory (14), The Authentic Brands Company/Shoemaker’s Choice (01).
The Next Issue:
- Out on 24 November.
- Hello Quality: An accidental purchase leads to a new business with big ideas
Cape Town, W. Cape, SA – Horse riding is mostly an elite activity, and it comes with specialised requirements – it’s not an industry you stumble into by chance.Not usually, anyway.In 2014, former Zimbabwean Pardon Gwenzi was running a bar at a golf club in Greenpoint, and with the cold Cape winter approaching, he and his ...moreFashion World Tokyo: Products that are identifiably African attract interest
A series on successful South African footwear and leather goods exporters. Sponsored by the SA Footwear & Leather Export Council (SAFLEC).A South African delegation returned to Japan’s Fashion World Tokyo trade fair from 10-12 October, for the first time post-covid. Described as ‘Japan’s largest international fashion ...more30 million units sold, €1.243 billion in sales in just 1 year — the remarkable story of Birkenstock
In the ever-evolving world of fashion and footwear, Birkenstock has emerged as a true titan, boasting a performance that commands attention. The company sold a staggering 30 million units, amassing an impressive €1.243 billion in sales. While these numbers alone are enough to turn heads, the real story lies in the fact that Birkensto ...moreFrom outsider to visionary — how Oliver Reichert reshaped Birkenstock
When Oliver Reichert assumed the role of CEO at Birkenstock in 2013, he brought something the iconic German footwear brand hadn’t seen in generations — an outsider’s perspective. This move was unconventional, and some may have questioned entrusting the legacy of a family-owned company to someone unfamiliar with the shoe ...moreThe hidden giant behind top brands: Stella International — is this company the barometer of what’s happening in footwear?
I've stumbled upon something rather intriguing. It appears that Stella International, Hong Kong, is the manufacturer behind the scenes for several well-known footwear brands. The extent of their involvement in the industry is truly impressive, and I had no prior knowledge of this. ...moreDesma: SA needs to play to its strengths
Southern Africa still has promise as a footwear manufacturing region – especially if it plays to its potential strengths and doesn’t try to outcompete the East on price, Desma Schuhmaschinen regional sales manager René Muschalle said.Although the PU moulding and robotic machinery manufacturer sells big ticket items, it& ...moreVolontè: Upgrade and diversify advice to SA
Volontè System Conveyor director Felice Volontè believes South African footwear manufacturers have the potential to increase production “substantially”, and to grow their export business, but that they must upgrade their products, and diversify their production.He was an annual visitor to South Africa before covi ...moreOrmac: Big or small, manufacturers need innovative machinery
Making track machinery manufacturer Ormac has “made a lot of improvements over the last 10 years”, sales area manager Gabriele Pauroso said.Among the trends have been all-in-one solutions to reduce the space required for machinery. “We have competitors who are promoting robotics,” he said, “but those take up ...morePMC: Leather cutting, ‘TPR lite’ among the highlights
On the shoe machinery side, Italy is holding its own. Companies that have been around for many years are positive for future trading. There are 2 reasons – China is slowing, and their manufacturers are concentrating on high tech industries mainly pertaining to electronic goods.. Also, the Italian government is assisting Italian shoe ...moreObituary: Michele Di Lembo – Villani Shoes (17/08/1939-01/08/2023) From training me to family lunches, a stickler for detail
Johannesburg, Gauteng, SA – In loving memory of my dad, Michele Di Lembo, born on August 17, 1939, in Campolieto, Italy, and who peacefully departed on 1st August 2023. He ventured to South Africa in 1961, as a highly skilled shoe creator and cobbler, and worked as the factory manager at an Italian factory, Curtolo Shoes. He did not ...moreSIMAC: Technology for a better worldThis year’s crowded calendar of September fairs in Milan – Micam, Mipel, The One Milano, Lineapelle and Simac Tanning Tech – also included the 21st UITIC International Technical Footwear Congress. Across them all, innovation and sustainability were the dominant themes. In the background, the Ukraine war, the changing role of China, and fragile economies, impact sales. At Simac Tanning Tech, exhibitors supplying the tanning industry mostly said the fair went better than they had expected, while those supplying footwear and leather goods manufacturers were less sure. ...moreCerto Sports new home for Olympic Footwear & Apparel and RacefoodCape Town, W. Cape, SA – We have changed our name to Certo Sports (Pty) Ltd as an over-arching company. Under this name, we incorporate Olympic Footwear & Apparel and Racefood, the nutritional food bar brand.Olympic Footwear & Apparel We have made inroads into the likes of Sportsman’s Warehouse, Totalsports, The Athlet ...moreFootwear Industry Articles
- Elan-Polo SA launches sneaker range made largely from recycled materials
Cape Town, W. Cape, SA – Elan-Polo SA MD Stuart Worrall has launched a sneaker range made largely from recycled materials.The Green T range – currently 5 styles selling online for R1400 – have uppers and linings made entirely from recycled polyester/PET, insoles with 85% recycled PU content, and outsoles with 35% recycle ...moreThe striking difference between the top brands here and in the USThe Comrades shoe count held no surprises as it is almost identical to the Two Oceans count earlier this year.However, the major point of interest is comparing the market shares of the running shoes brands in South Africa and the USA.Recently released figures from a leading franchise group of 300 specialist running shops in the USA indica ...moreThat bag goes on auction
The original Hermès Birkin bag – more about capacity than style.The original Hermès Birkin bag, which acted as the blueprint for what would become one of the most desirable celebrity status symbols in the world, will be auctioned by Sotherby’s in Paris on 10 July.According to CNN, in 1984 actress and singer ...more
Leather Industry Articles
- SA’s Agriculture Minister ‘demands immediate action’ to curb FMD spreadPretoria, Gauteng, SA (16 April 2025) – The Minister of Agriculture, John Steenhuisen, requested the Department of Agriculture to urgently give attention to the needed action plans and steps to ensure inroads are made to effectively curb the spread of foot-and-mouth disease (FMD) in Kwazulu-Natal.During a recent visit to KwaZulu-Nat ...moreDetermining the product environmental footprint of ostrich leatherA priority for SA’s ostrich tanneries ...moreESG PORTFOLIOS
Over the past decade, Environmental, Social, and Governance (ESG) investing has experienced significant growth, driven by increasing awareness of sustainability issues and a desire for ethical investment options. However, recent years have seen a notable decline in ESG investments, raising questions about their future viability. ...more
PPE Industry Articles
- Understanding respirator PPE
The subject of Respirator Personal Protective Equipment is confusing until one understands the basic concept requirements.OHS Act defines Respiratory Protective Equipment as a device which is worn over at least the mouth and nose to prevent the inhalation of air borne hazardous chemical substances and which is of a type or conforms to a s ...moreSGS to host 'Discovering PPE softlines solutions’ on 27 MarchGeneva, Switzerland – Testing, inspection and certification company SGS is hosting a complimentary webinar, ‘Discovering PPE softlines solutions’, on 27 March 2025.The global market for personal protective equipment (PPE) is expanding, but it is also becoming more regulated. Businesses looking to ensure product complianc ...moreBeier Group, Department of Higher Education and SETA ‘better together’
Pinetown, KZN, SA – The Beier Group, which includes the BBF Safety Group, in December hosted the Department of Higher Education & Training (DHET) and the FP&M SETA for an oversight visit to ensure that state funds are being used in accordance with the Sectoral Skills Plan.DHET deputy minister Dr Mimmy Martha Gondwe and SETA ...more
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