S&V Footwear & Leather Goods Magazine Vol89 No10 October 2023
This Magazine is sponsored by SAFLIA
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IN THIS ISSUE:
03 Focus
- Hello Quality: An accidental purchase lead to a new business with big ideas.
04 Exports & Trade
- Fashion World Tokyo: Products that are identifiably African attract interest.
06 Headlines with Tinashe Mandirahwe
- 30 million units sold, 1.2 billion Euros in sales in 1 year – Birkenstock’s remarkable story.
- From outsider to visionary – how Oliver Reichert reshaped Birkenstock.
- The hidden giant behind top brands: Stella International.
12 The Simac fair
- Desma: SA needs to play to its strengths, says René Muschalle.
- Volontè: Upgrade and diversify, says Felice Volontè.
- Ormac: Big or small, manufacturers need innovative machinery, says Gabriele Pauroso.
- PMC: Leather cutting, ‘TPR lite’ among the highlights, says Colin Parker.
14 Updates
- Certo Sports is new home for Olympic Footwear & Apparel and Racefood, says Gary van Rooyen.
15 Notice Board
- Obituary: Michele Di Lembo was a stickler for detail, writes his son, Pino.
- The Cobblers’ Lunch is no more. Some photos from the past.
18 Trade Statistics
- South Africa: August imports and exports of footwear and accessories, provided by SARS.
Advertisers in this Issue
Evolution Engineering (11), Freestyle Genuine Handcrafted Leather (02), Palm Footwear (OFC), Royal Adhesive Industries (07), Saddler Belts (08), SAFLEC (09), S&V Calendar (18), S&V Directory (14), The Authentic Brands Company/Shoemaker’s Choice (01).
The Next Issue:
- Out on 24 November.
- Hello Quality: An accidental purchase leads to a new business with big ideas
Cape Town, W. Cape, SA – Horse riding is mostly an elite activity, and it comes with specialised requirements – it’s not an industry you stumble into by chance.Not usually, anyway.In 2014, former Zimbabwean Pardon Gwenzi was running a bar at a golf club in Greenpoint, and with the cold Cape winter approaching, he and his ...moreFashion World Tokyo: Products that are identifiably African attract interest
A series on successful South African footwear and leather goods exporters. Sponsored by the SA Footwear & Leather Export Council (SAFLEC).A South African delegation returned to Japan’s Fashion World Tokyo trade fair from 10-12 October, for the first time post-covid. Described as ‘Japan’s largest international fashion ...more30 million units sold, €1.243 billion in sales in just 1 year — the remarkable story of Birkenstock
In the ever-evolving world of fashion and footwear, Birkenstock has emerged as a true titan, boasting a performance that commands attention. The company sold a staggering 30 million units, amassing an impressive €1.243 billion in sales. While these numbers alone are enough to turn heads, the real story lies in the fact that Birkensto ...moreFrom outsider to visionary — how Oliver Reichert reshaped Birkenstock
When Oliver Reichert assumed the role of CEO at Birkenstock in 2013, he brought something the iconic German footwear brand hadn’t seen in generations — an outsider’s perspective. This move was unconventional, and some may have questioned entrusting the legacy of a family-owned company to someone unfamiliar with the shoe ...moreThe hidden giant behind top brands: Stella International — is this company the barometer of what’s happening in footwear?
I've stumbled upon something rather intriguing. It appears that Stella International, Hong Kong, is the manufacturer behind the scenes for several well-known footwear brands. The extent of their involvement in the industry is truly impressive, and I had no prior knowledge of this. ...moreDesma: SA needs to play to its strengths
Southern Africa still has promise as a footwear manufacturing region – especially if it plays to its potential strengths and doesn’t try to outcompete the East on price, Desma Schuhmaschinen regional sales manager René Muschalle said.Although the PU moulding and robotic machinery manufacturer sells big ticket items, it& ...moreVolontè: Upgrade and diversify advice to SA
Volontè System Conveyor director Felice Volontè believes South African footwear manufacturers have the potential to increase production “substantially”, and to grow their export business, but that they must upgrade their products, and diversify their production.He was an annual visitor to South Africa before covi ...moreOrmac: Big or small, manufacturers need innovative machinery
Making track machinery manufacturer Ormac has “made a lot of improvements over the last 10 years”, sales area manager Gabriele Pauroso said.Among the trends have been all-in-one solutions to reduce the space required for machinery. “We have competitors who are promoting robotics,” he said, “but those take up ...morePMC: Leather cutting, ‘TPR lite’ among the highlights
On the shoe machinery side, Italy is holding its own. Companies that have been around for many years are positive for future trading. There are 2 reasons – China is slowing, and their manufacturers are concentrating on high tech industries mainly pertaining to electronic goods.. Also, the Italian government is assisting Italian shoe ...moreObituary: Michele Di Lembo – Villani Shoes (17/08/1939-01/08/2023) From training me to family lunches, a stickler for detail
Johannesburg, Gauteng, SA – In loving memory of my dad, Michele Di Lembo, born on August 17, 1939, in Campolieto, Italy, and who peacefully departed on 1st August 2023. He ventured to South Africa in 1961, as a highly skilled shoe creator and cobbler, and worked as the factory manager at an Italian factory, Curtolo Shoes. He did not ...moreSIMAC: Technology for a better worldThis year’s crowded calendar of September fairs in Milan – Micam, Mipel, The One Milano, Lineapelle and Simac Tanning Tech – also included the 21st UITIC International Technical Footwear Congress. Across them all, innovation and sustainability were the dominant themes. In the background, the Ukraine war, the changing role of China, and fragile economies, impact sales. At Simac Tanning Tech, exhibitors supplying the tanning industry mostly said the fair went better than they had expected, while those supplying footwear and leather goods manufacturers were less sure. ...moreCerto Sports new home for Olympic Footwear & Apparel and RacefoodCape Town, W. Cape, SA – We have changed our name to Certo Sports (Pty) Ltd as an over-arching company. Under this name, we incorporate Olympic Footwear & Apparel and Racefood, the nutritional food bar brand.Olympic Footwear & Apparel We have made inroads into the likes of Sportsman’s Warehouse, Totalsports, The Athlet ...more
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Footwear Industry Articles
- Stokies: New owner plans to resurrect a homegrown brandScottburgh, KZN, SA – Trendy Shoes, a KZN South Coast retailer which also has its own footwear factory producing footwear for its own 3 stores, bought the long-established but run-down brand, Stokies, from Faulks Footwear, which has now closed. Hussain Khan answers our questions.What attracted you to Stokies?What attracted us to Sto ...moreHistorical highlights: How Rockshoes became Trailmix Trading
Rockshoes was one of the many successful footwear factories in Pinetown in the 1960s through to the early 2000s. Its successor, Trailmix Trading, has repeated that success, as an importer and wholesaler. Here’s how it unfolded. ...moreA perspective: Perhaps it was an eye-opener for industry players to hear each otherLooking back over the workshop, BMA consultant Justin Snelling wrote: “In terms of our reflections of the workshop, we covered a lot of territory. Perhaps though what was most encouraging was the breadth of participation from different segments of the sector and their willingness, or even excitement, to contribute. We don’t ta ...more
Leather Industry Articles
- Fifteen million sheep in the UK to share among shearersAccording to the UK government, its sheep population decreased over the past year by 1.7% but that still leaves a flock of over 30 million. For comparison, the domestic flock in South Africa numbers about 21 million and New Zealand has some 23 million. Australia, with more than 70 million, has a wool clip of approximately 325,000 tonnes. ...moreBeyond the data trap: Why better decisions matter more than just more data
On 1st July 2026 I presented at the FILK Leather Days conference and asked the delegates to consider “Sustainability through a new lens: resetting how we view impacts in the leather value chain”. This month’s article therefore explores this idea a little more with a focus on how we view data and whether it can blind us t ...more‘FMD is here to stay – we have to learn to live with it and manage it’
Pretoria, Gauteng, SA – FMD is no longer a series of isolated outbreaks; it has become a national systemic risk, and we need to shift our mindset from emergency response to living with and managing FMD responsibly. The pressure is already showing in the numbers. Our latest figures show cattle slaughter down 12% and sheep slaughter d ...more
PPE Industry Articles
- Further controls over the import of safety footwear are on the wayOn 03 August 2026, the Safety Footwear Working Group, led by SAFLIA, submitted a request to Minister Tau (dtic) for interim import control measures in respect of specified safety footwear. The request was strongly supported by organised labour and other industry stakeholders.The application was further strengthened by contributions f ...more2nd SA PPE conference being planned for 2027 under the heading ‘Smart protection: the next era of PPE’Johannesburg, Gauteng, SA – Technology, artificial intelligence, connected devices and data are transforming the way we think about personal protection equipment — from how PPE is procured and selected, to how it is used, monitored and managed in the workplace.After the successful launch of the South African PPE conference hel ...moreIndoor air quality monitoring: protecting people, processes, and productivity in South Africa
Indoor air quality (IAQ) is becoming an increasingly important topic across South Africa as industries place greater focus on occupational safety, environmental controls, and operational reliability. While air quality concerns were once mainly associated with mining, heavy industry, or healthcare environments, businesses across multiple s ...more
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