S&V Footwear & Leather Goods Magazine Vol89 No10 October 2023
This Magazine is sponsored by SAFLIA
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IN THIS ISSUE:
03 Focus
- Hello Quality: An accidental purchase lead to a new business with big ideas.
04 Exports & Trade
- Fashion World Tokyo: Products that are identifiably African attract interest.
06 Headlines with Tinashe Mandirahwe
- 30 million units sold, 1.2 billion Euros in sales in 1 year – Birkenstock’s remarkable story.
- From outsider to visionary – how Oliver Reichert reshaped Birkenstock.
- The hidden giant behind top brands: Stella International.
12 The Simac fair
- Desma: SA needs to play to its strengths, says René Muschalle.
- Volontè: Upgrade and diversify, says Felice Volontè.
- Ormac: Big or small, manufacturers need innovative machinery, says Gabriele Pauroso.
- PMC: Leather cutting, ‘TPR lite’ among the highlights, says Colin Parker.
14 Updates
- Certo Sports is new home for Olympic Footwear & Apparel and Racefood, says Gary van Rooyen.
15 Notice Board
- Obituary: Michele Di Lembo was a stickler for detail, writes his son, Pino.
- The Cobblers’ Lunch is no more. Some photos from the past.
18 Trade Statistics
- South Africa: August imports and exports of footwear and accessories, provided by SARS.
Advertisers in this Issue
Evolution Engineering (11), Freestyle Genuine Handcrafted Leather (02), Palm Footwear (OFC), Royal Adhesive Industries (07), Saddler Belts (08), SAFLEC (09), S&V Calendar (18), S&V Directory (14), The Authentic Brands Company/Shoemaker’s Choice (01).
The Next Issue:
- Out on 24 November.
- Hello Quality: An accidental purchase leads to a new business with big ideas
Cape Town, W. Cape, SA – Horse riding is mostly an elite activity, and it comes with specialised requirements – it’s not an industry you stumble into by chance.Not usually, anyway.In 2014, former Zimbabwean Pardon Gwenzi was running a bar at a golf club in Greenpoint, and with the cold Cape winter approaching, he and his ...moreFashion World Tokyo: Products that are identifiably African attract interest
A series on successful South African footwear and leather goods exporters. Sponsored by the SA Footwear & Leather Export Council (SAFLEC).A South African delegation returned to Japan’s Fashion World Tokyo trade fair from 10-12 October, for the first time post-covid. Described as ‘Japan’s largest international fashion ...more30 million units sold, €1.243 billion in sales in just 1 year — the remarkable story of Birkenstock
In the ever-evolving world of fashion and footwear, Birkenstock has emerged as a true titan, boasting a performance that commands attention. The company sold a staggering 30 million units, amassing an impressive €1.243 billion in sales. While these numbers alone are enough to turn heads, the real story lies in the fact that Birkensto ...moreFrom outsider to visionary — how Oliver Reichert reshaped Birkenstock
When Oliver Reichert assumed the role of CEO at Birkenstock in 2013, he brought something the iconic German footwear brand hadn’t seen in generations — an outsider’s perspective. This move was unconventional, and some may have questioned entrusting the legacy of a family-owned company to someone unfamiliar with the shoe ...moreThe hidden giant behind top brands: Stella International — is this company the barometer of what’s happening in footwear?
I've stumbled upon something rather intriguing. It appears that Stella International, Hong Kong, is the manufacturer behind the scenes for several well-known footwear brands. The extent of their involvement in the industry is truly impressive, and I had no prior knowledge of this. ...moreDesma: SA needs to play to its strengths
Southern Africa still has promise as a footwear manufacturing region – especially if it plays to its potential strengths and doesn’t try to outcompete the East on price, Desma Schuhmaschinen regional sales manager René Muschalle said.Although the PU moulding and robotic machinery manufacturer sells big ticket items, it& ...moreVolontè: Upgrade and diversify advice to SA
Volontè System Conveyor director Felice Volontè believes South African footwear manufacturers have the potential to increase production “substantially”, and to grow their export business, but that they must upgrade their products, and diversify their production.He was an annual visitor to South Africa before covi ...moreOrmac: Big or small, manufacturers need innovative machinery
Making track machinery manufacturer Ormac has “made a lot of improvements over the last 10 years”, sales area manager Gabriele Pauroso said.Among the trends have been all-in-one solutions to reduce the space required for machinery. “We have competitors who are promoting robotics,” he said, “but those take up ...morePMC: Leather cutting, ‘TPR lite’ among the highlights
On the shoe machinery side, Italy is holding its own. Companies that have been around for many years are positive for future trading. There are 2 reasons – China is slowing, and their manufacturers are concentrating on high tech industries mainly pertaining to electronic goods.. Also, the Italian government is assisting Italian shoe ...moreObituary: Michele Di Lembo – Villani Shoes (17/08/1939-01/08/2023) From training me to family lunches, a stickler for detail
Johannesburg, Gauteng, SA – In loving memory of my dad, Michele Di Lembo, born on August 17, 1939, in Campolieto, Italy, and who peacefully departed on 1st August 2023. He ventured to South Africa in 1961, as a highly skilled shoe creator and cobbler, and worked as the factory manager at an Italian factory, Curtolo Shoes. He did not ...moreSIMAC: Technology for a better worldThis year’s crowded calendar of September fairs in Milan – Micam, Mipel, The One Milano, Lineapelle and Simac Tanning Tech – also included the 21st UITIC International Technical Footwear Congress. Across them all, innovation and sustainability were the dominant themes. In the background, the Ukraine war, the changing role of China, and fragile economies, impact sales. At Simac Tanning Tech, exhibitors supplying the tanning industry mostly said the fair went better than they had expected, while those supplying footwear and leather goods manufacturers were less sure. ...moreCerto Sports new home for Olympic Footwear & Apparel and RacefoodCape Town, W. Cape, SA – We have changed our name to Certo Sports (Pty) Ltd as an over-arching company. Under this name, we incorporate Olympic Footwear & Apparel and Racefood, the nutritional food bar brand.Olympic Footwear & Apparel We have made inroads into the likes of Sportsman’s Warehouse, Totalsports, The Athlet ...more
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Footwear Industry Articles
- 2026 Comrades shoe count: Asics stays top, Adidas up, Nike slides into 4th place
Marathon shoe counts are among the few footwear statistics available in SA. The Sweat Shop’s Jax Snyman has extracted this year’s Comrades Marathon figures for comparison with last year.His assessment: “Asics up. Adidas properly up. New Balance steady although now 3rd largest. Nike down and drop in rankings to 4th. Sauco ...moreManufacturer-buyer event: Among the manufacturer comments
The 2-day Retail Buyer Engagement & Manufacturer Onboarding Programme on 01 and 02 July was part of an effort to kickstart the R-CTFL Masterplan – which, from a footwear perspective at least, has appeared stalled.It was sponsored by the International Labour Organisation (ILO) and implemented through the R-CTFL Masterplan Footwea ...moreSAFLEC AGM 2026: A year marked by resilience
On behalf of the Board of Directors, it is my pleasure to welcome all our members and stakeholders to the 24th Annual General Meeting of the South African Leather & Footwear Export Council (SAFLEC).The Annual General Meeting provides us with an opportunity not only to reflect on the performance of the Council over the past financial y ...more
Leather Industry Articles
- Organic cotton at the crossroads: Ideology, evidence, and the road ahead
Washington, DC, U.S.A. (23 June 2026) — Organic cotton occupies one of the most contentious spaces in global agriculture. While praised by brands and consumers for its environmental ideals, it also faces persistent questions about yield stability, certification integrity, and scalability. The current edition of The ICAC Recorde ...moreSADC Leather Forum unites 16 member states to strengthen the regional leather industry
The Southern African Development Community’s Regional Leather Forum met in Durban, South Africa, in August. Nerisha Jairaj and Jacob Nyathi explain different aspects. ...moreWhen communication moves faster than truth: Why credible, evidence-based information matters more than ever.We have never had more information at our fingertips. We have also never had to work quite so hard to determine which information we should trust. Communication today moves at extraordinary speed. Social media platforms, digital news, corporate communications, industry reports and, increasingly, artificial intelligence allow information t ...more
PPE Industry Articles
- New OHS regulations coming into force later this year mean PPE needs to be reviewed, too
In March 2025, the Physical Agents Regulations (and their guidelines) and the Noise Exposure Regulations (and their guidelines) of the OHSAct were published, with an 18-month time-period promulgation date to September 2026, allowing employers time to upgrade their Health & Safety requirements to comply with the new published regulatio ...moreSAPEMA demands action against retailer Curve Gear over selling noncompliant safety footwearThe Southern African Protective Equipment Marketing Association (SAPEMA) has reported retailer Curve Gear to the National Regulator for Compulsory Standards (NRCS) for selling “possibly noncompliant” safety footwear.The allegation is because Curve Gear’s safety footwear doesn’t carry mandatory marking: Its NRCS app ...moreStatistical shape modelling for population-specific respirator design: Addressing fit failure in South African populations
Respirators are widely regarded as the last line of defence against hazardous airborne exposures. Whether protecting healthcare workers from tuberculosis, laboratory personnel from infectious samples, or workers exposed to carcinogenic dusts and fumes, respirators are often relied upon when other controls cannot eliminate exposure. This r ...more
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