S&V Footwear & Leather Goods Magazine Vol89 No10 October 2023
This Magazine is sponsored by SAFLIA
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IN THIS ISSUE:
03 Focus
- Hello Quality: An accidental purchase lead to a new business with big ideas.
04 Exports & Trade
- Fashion World Tokyo: Products that are identifiably African attract interest.
06 Headlines with Tinashe Mandirahwe
- 30 million units sold, 1.2 billion Euros in sales in 1 year – Birkenstock’s remarkable story.
- From outsider to visionary – how Oliver Reichert reshaped Birkenstock.
- The hidden giant behind top brands: Stella International.
12 The Simac fair
- Desma: SA needs to play to its strengths, says René Muschalle.
- Volontè: Upgrade and diversify, says Felice Volontè.
- Ormac: Big or small, manufacturers need innovative machinery, says Gabriele Pauroso.
- PMC: Leather cutting, ‘TPR lite’ among the highlights, says Colin Parker.
14 Updates
- Certo Sports is new home for Olympic Footwear & Apparel and Racefood, says Gary van Rooyen.
15 Notice Board
- Obituary: Michele Di Lembo was a stickler for detail, writes his son, Pino.
- The Cobblers’ Lunch is no more. Some photos from the past.
18 Trade Statistics
- South Africa: August imports and exports of footwear and accessories, provided by SARS.
Advertisers in this Issue
Evolution Engineering (11), Freestyle Genuine Handcrafted Leather (02), Palm Footwear (OFC), Royal Adhesive Industries (07), Saddler Belts (08), SAFLEC (09), S&V Calendar (18), S&V Directory (14), The Authentic Brands Company/Shoemaker’s Choice (01).
The Next Issue:
- Out on 24 November.
- Hello Quality: An accidental purchase leads to a new business with big ideas
Cape Town, W. Cape, SA – Horse riding is mostly an elite activity, and it comes with specialised requirements – it’s not an industry you stumble into by chance.Not usually, anyway.In 2014, former Zimbabwean Pardon Gwenzi was running a bar at a golf club in Greenpoint, and with the cold Cape winter approaching, he and his ...moreFashion World Tokyo: Products that are identifiably African attract interest
A series on successful South African footwear and leather goods exporters. Sponsored by the SA Footwear & Leather Export Council (SAFLEC).A South African delegation returned to Japan’s Fashion World Tokyo trade fair from 10-12 October, for the first time post-covid. Described as ‘Japan’s largest international fashion ...more30 million units sold, €1.243 billion in sales in just 1 year — the remarkable story of Birkenstock
In the ever-evolving world of fashion and footwear, Birkenstock has emerged as a true titan, boasting a performance that commands attention. The company sold a staggering 30 million units, amassing an impressive €1.243 billion in sales. While these numbers alone are enough to turn heads, the real story lies in the fact that Birkensto ...moreFrom outsider to visionary — how Oliver Reichert reshaped Birkenstock
When Oliver Reichert assumed the role of CEO at Birkenstock in 2013, he brought something the iconic German footwear brand hadn’t seen in generations — an outsider’s perspective. This move was unconventional, and some may have questioned entrusting the legacy of a family-owned company to someone unfamiliar with the shoe ...moreThe hidden giant behind top brands: Stella International — is this company the barometer of what’s happening in footwear?
I've stumbled upon something rather intriguing. It appears that Stella International, Hong Kong, is the manufacturer behind the scenes for several well-known footwear brands. The extent of their involvement in the industry is truly impressive, and I had no prior knowledge of this. ...moreDesma: SA needs to play to its strengths
Southern Africa still has promise as a footwear manufacturing region – especially if it plays to its potential strengths and doesn’t try to outcompete the East on price, Desma Schuhmaschinen regional sales manager René Muschalle said.Although the PU moulding and robotic machinery manufacturer sells big ticket items, it& ...moreVolontè: Upgrade and diversify advice to SA
Volontè System Conveyor director Felice Volontè believes South African footwear manufacturers have the potential to increase production “substantially”, and to grow their export business, but that they must upgrade their products, and diversify their production.He was an annual visitor to South Africa before covi ...moreOrmac: Big or small, manufacturers need innovative machinery
Making track machinery manufacturer Ormac has “made a lot of improvements over the last 10 years”, sales area manager Gabriele Pauroso said.Among the trends have been all-in-one solutions to reduce the space required for machinery. “We have competitors who are promoting robotics,” he said, “but those take up ...morePMC: Leather cutting, ‘TPR lite’ among the highlights
On the shoe machinery side, Italy is holding its own. Companies that have been around for many years are positive for future trading. There are 2 reasons – China is slowing, and their manufacturers are concentrating on high tech industries mainly pertaining to electronic goods.. Also, the Italian government is assisting Italian shoe ...moreObituary: Michele Di Lembo – Villani Shoes (17/08/1939-01/08/2023) From training me to family lunches, a stickler for detail
Johannesburg, Gauteng, SA – In loving memory of my dad, Michele Di Lembo, born on August 17, 1939, in Campolieto, Italy, and who peacefully departed on 1st August 2023. He ventured to South Africa in 1961, as a highly skilled shoe creator and cobbler, and worked as the factory manager at an Italian factory, Curtolo Shoes. He did not ...moreSIMAC: Technology for a better worldThis year’s crowded calendar of September fairs in Milan – Micam, Mipel, The One Milano, Lineapelle and Simac Tanning Tech – also included the 21st UITIC International Technical Footwear Congress. Across them all, innovation and sustainability were the dominant themes. In the background, the Ukraine war, the changing role of China, and fragile economies, impact sales. At Simac Tanning Tech, exhibitors supplying the tanning industry mostly said the fair went better than they had expected, while those supplying footwear and leather goods manufacturers were less sure. ...moreCerto Sports new home for Olympic Footwear & Apparel and RacefoodCape Town, W. Cape, SA – We have changed our name to Certo Sports (Pty) Ltd as an over-arching company. Under this name, we incorporate Olympic Footwear & Apparel and Racefood, the nutritional food bar brand.Olympic Footwear & Apparel We have made inroads into the likes of Sportsman’s Warehouse, Totalsports, The Athlet ...more
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Footwear Industry Articles
- Manufacturer-buyer event: Among the retailer commentsKim Cunniffe, Kingsmead ShoesOur buyers found some suppliers they were unaware of, and a few possibilities in terms of product. We haven’t yet taken this forward, but we will do so.Hassen Ismail, Fashion WorldIt was more-or-less what you expect of local manufacturing in terms of styling, quality, and price.We have asked for samples. ...moreManufacturer-buyer event: Among the manufacturer comments
The 2-day Retail Buyer Engagement & Manufacturer Onboarding Programme on 01 and 02 July was part of an effort to kickstart the R-CTFL Masterplan – which, from a footwear perspective at least, has appeared stalled.It was sponsored by the International Labour Organisation (ILO) and implemented through the R-CTFL Masterplan Footwea ...moreVermont sale completedJohannesburg, Gauteng, SA – After 39 years, former owner Mandy Owen has sold her shares in Vermont Leathercraft Manufacturers (Pty) Ltd to Creek Lab (Pty) Ltd, and officially handed over the business to Prashant Bhaga.In a message on LinkedIn, she wrote: “I would like to thank my husband, Graham, for his invaluable contributio ...more
Leather Industry Articles
- Sam Setter's 'Pills': You have to be very clever to understand this document, but hopefully it will do some goodIn June, UNIDO launched an impressive document called “Guideline”. It is a very detailed, environment oriented, technical and scientific document where the Life Cycle Assessment (LCA) and Corporate Carbon Footprint (CCP) play a prominent role. The document, peer reviewed, has been developed for UNIDO with the main contributor ...moreLuxury or notWe hear from all sides that the leather industry is not doing too well and the conflict in the Middle East is definitely not improving the situation. The present wars have a huge impact on inflation and hence on the buying power of consumers with negative consequences for the luxury industry whose shares we have seen tumbling at the vario ...moreFifteen million sheep in the UK to share among shearersAccording to the UK government, its sheep population decreased over the past year by 1.7% but that still leaves a flock of over 30 million. For comparison, the domestic flock in South Africa numbers about 21 million and New Zealand has some 23 million. Australia, with more than 70 million, has a wool clip of approximately 325,000 tonnes. ...more
PPE Industry Articles
- 2nd SA PPE conference being planned for 2027 under the heading ‘Smart protection: the next era of PPE’Johannesburg, Gauteng, SA – Technology, artificial intelligence, connected devices and data are transforming the way we think about personal protection equipment — from how PPE is procured and selected, to how it is used, monitored and managed in the workplace.After the successful launch of the South African PPE conference hel ...moreNew OHS regulations coming into force later this year mean PPE needs to be reviewed, too
In March 2025, the Physical Agents Regulations (and their guidelines) and the Noise Exposure Regulations (and their guidelines) of the OHSAct were published, with an 18-month time-period promulgation date to September 2026, allowing employers time to upgrade their Health & Safety requirements to comply with the new published regulatio ...morePremier Workwear: Engineered protection for Africa’s industrial workforce
In high-risk industrial environments, protective clothing is far more than a uniform requirement — it is a critical component of workplace safety, operational reliability and regulatory compliance. For procurement professionals, safety managers and operational leaders, selecting the right supplier means finding a partner capable of ...more
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