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Search Tag: Oliver Reichert
- From outsider to visionary — how Oliver Reichert reshaped Birkenstock
When Oliver Reichert assumed the role of CEO at Birkenstock in 2013, he brought something the iconic German footwear brand hadn’t seen in generations — an outsider’s perspective. This move was unconventional, and some may have questioned entrusting the legacy of a family-owned company to someone unfamiliar with the shoe ...more
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